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Learn how to plan, run, and measure campaigns using GMP tools. Understand how DV360, CM360, and GA4 can work together to drive media efficiency.
Move beyond pageviews. Learn how to capture events, build audiences, and analyze user journeys. Includes setup, reporting, attribution, and data governance.
Master the art of querying large datasets. We teach you how to extract meaningful insights using SQL in BigQuery, with a marketing lens.
Visualize like a pro. Learn how to create real-time dashboards, merge multiple data sources, and automate reporting for key stakeholders.
A deep dive into campaign structure, bidding strategies, audience segmentation, and conversion tracking. Ideal for performance marketers.
Understand the core of Adobe’s data infrastructure. Learn how real-time profiles, schemas, and identity graphs help unify customer data across channels.
Go beyond the basics. Learn how to build advanced segments, calculated metrics, and workspace dashboards that tie to your business KPIs.
Combine Adobe Analytics data with other sources in CJA. Learn how to analyze omnichannel journeys using the power of Analysis Workspace.
Explore how to activate unified profiles across marketing channels. Learn audience segmentation, destination setup, and governance.
Understand how content is created, managed, and personalized using AEM. Useful for content strategists, developers, and UX teams.
Build and test personalized experiences. Get hands-on with A/B testing, recommendations, and targeting based on behavioral data.
Master multi-channel campaign orchestration. Learn how to design journeys, manage data flows, and measure performance at scale.
Learn lifecycle marketing, event-based segmentation, push/in-app messaging, and campaign performance tracking for mobile-first brands.
Understand journey builder, predictive segmentation, omnichannel orchestration, and campaign insights that help drive retention.
Dive into product analytics. Learn how to track user behavior, create funnels, cohorts, and retention reports to improve product adoption.
Master consent management, cookie compliance, and privacy workflows. Ensure your marketing stack is compliant and future-proof.
