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Major brands in retail, banking, healthcare and technology select DWAO to design, optimize and scale multi-channel marketing strategies with Adobe Campaign Classic. We have extensive platform capabilities and analytical, data-driven expertise which enables us to create breakthrough 1:1 campaigns that connect with audiences. Each customer touch point is carefully streamlined to provide quantifiable results contributing businesses to engage better, convert more, and grow with long-term success as the digital environment becomes more and more competitive.
Learn how we have partnered with brands to drive amplified engagement, cultivate sustainable loyalty and supercharge revenue growth with custom, data-informed campaigns. We merge customer-driven strategies, with smart automation, using the features of the Adobe campaign Classic to generate high-impact, meaningful experiences. We deliver results with measurable long-term success across all manners of businesses whose marketing is affected by the proper fusion of technology and insight as we illustrate with this work.
We always provide deeper insights, time-tested best practices, and new emerging innovations in marketing automation, campaign, and customer engagement orchestration. We empower business by providing them with knowledge and the tools necessary to navigate a rapidly changing digital landscape to operate successfully and profitably through our thought leadership. Remaining knowledgeable and dynamic will help the brands to push smarter and more effective marketing solutions that can drive significant levels of connection, better performance, and deliver quantifiable outputs.
We are Adobe Bronze Partner, and integrate deep in the Adobe ecosystem to provide strong and efficient marketing automation tools. This partnership provides us with profound platform skills and we therefore integrate effortlessly with your existing systems and processes. By matching strategies to the rapidly changing expectations of customers and their changing digital requirements, we assist brands to deliver personal, powerful customer experiences that enhance engagement, promote quantifiable outcomes and contribute to long-term sustainable business development.
We start with thorough audit of what you have in place, and review your current Adobe Campaign configurations, quality of the data, and where performance can be enhanced. Such detailed assessment enables us to identify our shortcomings and opportunities that have immediate implications of influencing your effectiveness in marketing. Based on these insights we develop a more optimized, responsive, and outcome oriented marketing automation system entirely customized to your business objectives and yielding quantifiable success on every campaign.
Considering proper strategic architecture planning and defining smooth workflow architecture, we deploy Adobe Campaign Classic with a strong expertise in focus on scalability, and compliance as well as seamless integration of the software with your CRM, DMP, and other martech tools. Our implementation delivery leads to a robust and future-proof platform that can facilitate intricate, multi channel marketing campaigns with ease. This makes sure that your business is ready to serve impressive campaigns, changes with the changing needs and is able to participate in the business sustaining long run.
We can design and execute complex, multi-touch campaigns across email, SMS, push and direct mail, meaning all our customers have an exquisite and seamless journey. Every campaign is carefully designed to suit your business goals and customised to present a personalised experience that is really close to your audience. Besides creating greater engagement, this strategic path is also able to achieve scalable results and subsequent quantifiable measurement, making brands form stronger and lasting relationships.
We use demographic, behavioural and transactional data to drive superior profile-based segmentation, allowing us to engage with contextually relevant communications across all channels. We increase the significance of brands to the customers, by sending out messages according to their needs, preferences and timing of the customers. Such method of pinpoint accuracy not only enhances engagement but also leads to increased levels of conversion and thereby leading to overall improved campaign success since each interaction is the part of a measurable marketing success.
We design and deploy automated customer trips when they trigger based on real-time behaviour and triggering instantly we are capable of making every interaction necessary at the precise time. We can ensure that our touchpoints are relevant and interesting by aligning them with the individual route the customer was on and what stage of the lifecycle they were at. The latter will not only increase the satisfaction but also improve the engagement and leverage marketing performance leading to a consistent outcome across all channels that your brand utilizes.
We do all your internal Adobe Campaign Classic management, including managing as well as doing daily campaigns/database management, platform updates and on-going optimisation. Our custom, full service delivery maintains you marketing on a productive course and provides the scale and flexibility as your demands change. Within all levels of your marketing automation implementation we ensure that you get the best ROI out of the marketing automation investment by ensuring consistent performance and measurable outcomes.
We create custom reports and interactive dashboards that give us full visibility on important metrics including campaign performance, success, deliverability, results and ROI. Access to the real-time insights allows your teams to keep an eye on the results and thus detect trends and base decisions on data to increase effectiveness. That visibility can enable you to fine-tune strategies in realtime, maximize campaigns and impact at every level of your marketing activities.
We seamlessly integrate Adobe Campaign Classic with platforms such as Salesforce, Microsoft Dynamics, CDPs, and other key systems to create a unified view of every customer. This connected ecosystem ensures data flows effortlessly, enabling consistent and personalized experiences across all channels and touchpoints. By consolidating insights and streamlining processes, we help you target audiences more effectively, execute campaigns with greater efficiency, and deliver stronger, measurable marketing results.
We maximize your deliverability by ensuring IP warming, verifying correct domain name, ensuring the mailing list remains clean and up to date and adherence to the anti-spam guidelines. These best practices will achieve optimum inbox deliverability, security of your sender image and your messages will continually land in the hands of the suitable recipients. We help to maximize deliverability by maximizing the impact of your overall campaigns along with engagement across each and every touchpoint of email.
We develop bespoke scripts, APIs, and connectors to help extend what you do in Adobe Campaign, for a service that fits your unique business need. This increased flexibility allows more advanced features, simplifies the workflows and provides flawless interaction with your broader technology environment. As we expand services and enhance their integration, we allow you to build a less fragmented, more efficient high-performance marketing environment that is capable of producing stronger outcomes and greater long-term operational success.
To guarantee adoption of Adobe Campaign and its sustainable self-sufficiency, we also provide specific training to marketing, CRM and technical teams. The sessions that we have also develop skills that lead to your teams taking charge of campaigns, workflows, and data deliberately and accurately. We can enable your team with the necessary knowledge and practical know-how so that you can maximize the value of the platform, increase efficiency and deliver sustainable marketing success.
We use a proactive model where our consultants can help advise strategic improvements, walk through new features usage, and optimize customer journeys to maximize the effect. Such a dedication to constant growth makes your marketing automation strategy far ahead of trends in the industry and changing customer needs. Our process of continuously improving Adobe Campaign Classic means that we can guarantee sustained and improved performance, increased efficiency, and long term value to sustain your business growth and competitive advantage.
We plan these Adobe Campaign methods that offer a meaningful and customer-centric experience, through all of his touchpoints and channels. Incorporating audience expectations and inclinations into mixes, timing, and personalization of the message, we can be sure every experience will be considered relevant and useful. Such a considerate strategy is not only going to engage and strengthen customer relationships but also develop trust and loyalty levels which would enable brands to develop long-term relationships paired with their measurable marketing growth.
The tactics of every campaign we execute extend beyond guesswork or estimation, to actionable data insights. We make deliberate decisions on what to target, say, what to range, what says what, what to say when, and hence we leverage both real-time metrics and historical trends in terms of performance. It is a data driven method which makes every move count towards an auditable basis so that their marketing strategy can be smarter, that there is more engagement and fewer resources put into use taking it to high long-term marketing achievements.
We develop Adobe Campaign infrastructures that can scale with your growing business and fit perfectly to the changing customer behaviour. Such a future-proof core would support the scalability, flexibility and resilience that would be required to accommodate over-time complex marketing strategies. Equating to an ongoing competitive advantage, an ability to provide relevant customer experiences, and long-term success in the quickly evolving digital sphere, we guarantee efficient performance and adaptability.
We are introducing the campaign results in the areas that are most relevant to your core business KPIs be it driving the increased engagement, generating more revenue, or enhancing customer retention. All of the campaigns are defined in terms of measurable goals so that your marketing can provide quantifiable results. As we measure what is important and optimise to continue to improve we ensure you make decisions informed by data with the aim of continued growth and future success.
We continue to stay on the edge of marketing automation because we continuously research the changes to our platform, keep up with the latest technology, and research changing customer behavior. This understanding influences our approaches and is discussed with the clients at an ongoing basis through collaborating, specific training, and advice. Making sure that your marketing-related activities are in alignment with current known best practices in the industry means that they will be timely, efficient, and posses the ability to produce real value in a highly dynamic digital world.
We bring coordination within web, email, SMS, smartphone apps and call centers so that your customers experience uniform omnichannel experiences that are seamless. With our unification of all touchpoints, we make it possible to maintain messaging that is consistent, relevant and personalized across the customer journey regardless of channel or device. This 360 degree style enhances increase in the engagement and response and stronger brand trust that sticks even after one instance.
Our Adobe campaign classic specialists are trained personnel who have vast experience in implementing, fine-tuning and managing the platform, across different industries. They have integrative technical skills with strategic assurance that each campaign is run smoothly, with efficient expansion and should lead to quantifiable business results. Under their advisement, your marketing automation remains more efficient, effective, and able to achieve a consistent growth trend and a long-term prosperity.
As a result, we are very well versed with the industry-specific needs and compliance norms of the retail, BFSI, healthcare, travel, and technology industries. Such industry knowledge enables us to create and put to work Adobe Campaign Classic strategies that resonate with your target peers alongside responding to the regulations and operational norms. With his knowledge of the market and his expertise in consulting you get better engagement, competitive differentiation, and improved outcomes in your market because we correlate what we offer to what your sector needs.
We match the capabilities within the Adobe Campaign Classic to your overall marketing and customer experience plans to make sure each campaign can tie, directly with business goals. We combine the platform functionality and the clear goals of strategies that allow providing personalized interactions that are both timely and high impact. This strategy will enhance brand loyalty, more customer interaction and fastness of your business without being confused on what or doing in your marketing activities.
We have helped global brands and industry leaders achieve measurable campaign success by blending strategic expertise with in-depth platform knowledge. Our approach has driven significant improvements in engagement rates, boosted conversions, and strengthened customer relationships. These results highlight the power of well-planned, data-driven marketing automation executed at scale, proving how the right strategy and technology can work together to deliver lasting business impact.
Our project delivery approach is agile and collaborative, designed to ensure high-quality execution while meeting defined timelines. We work hand in hand with your teams, adapting quickly to evolving requirements and maintaining transparent communication at every stage. This approach enables smooth rollouts, accelerates time-to-value, and supports consistent, long-term campaign performance, ensuring your marketing operations remain efficient, effective, and aligned with your business goals.
The Adobe Campaign Classic is an effective marketing automation tool, which allows brands to build, manage and deliver highly customized multi-channel campaigns to target customers accurately. It supports secondary channels, including email, SMS, push notifications, direct mail, and others, has strong workflow automation, sophisticated audience segmentation, and analytics. These features enable companies to optimize processes, reach prospective consumers, and evaluate performance which will lead to stronger adherence and improved marketing result.
Adobe Campaign Classic has more flexibility and customization capabilities in case of highly complicated marketing environments as it has deep integrations, configurations, and scripting capabilities to address business-specific requirements. By contrast, Adobe Campaign Standard is a cloud A simpler deployment and use scenario cloud-based version. Whereas Classic is recommended to enterprises having complex workflows and complicated customization needs, Standard can be applied to those companies that wish to have simple operations and faster time-to-market.
Yes. The scope of the data migration services provided by us would be end-to-end, including initial auditing and mapping, transformation and validation. Our methodology will keep data accurate, make sure that all privacy laws are followed, and allow transition to be seamless with no interruption to your continued business operations. The output is a clean, reliable data that have been completely optimized and can be used almost immediately on Adobe Campaign Classic giving you the confidence to launch campaigns.
Deployment time would normally be within the range of 12-20 weeks, depending on your complexity of requirements, and extent of integration. Some key stages that are outlined in this timeline include discovery, platform set-up, data assimilation, campaign establishment, thorough testing, and staff training. Our phased methodology, carried out in stages without interruption to your normal operations means we deliver a fully functional Adobe Campaign Classic environment that fits your business goals and purpose and is ready to start bringing value to your organization.
Yes. Included in our services is all aspects of planning, creation and delivery of a campaign, including strategy, content delivery, implementation, real-time tracking and constant improvement. We operate as a compliment to your marketing team providing the execution of each campaign in total harmony with your business objectives and executed with surgical precision and optimised to perform to its highest potential. This will lead to a better performance, an increase in ROI and have your marketing response seasonally present and effective in all platforms.
We enhance email deliverability by strategically doing the following; IP warm-up, and applying authentication protocols like SPF, DKIM, and DMARC, list hygiene, bounces management and complete adherence to world anti-spam laws. These best practices, which have been battle and time-tested, safeguard your sender reputation, strengthen your email inbox placement and delivery guarantee that your messages go to the right people, every time, making them more engaging and improving the performance of your campaigns.
Yes. We connect Adobe Campaign Classic to Salesforce, HubSpot, and Microsoft Dynamics so that the data can be easily synchronized, campaigns triggered, and a common customer profile created. This integrated architecture provides consistency of messaging, streamlined operations and improved targeting of audiences throughout your entire marketing stack so you can deliver experiences that connect in a meaningful, personalized way at every customer engagement point.
Using Adobe Campaign Classic, you can control email, SMS, Push notifications, and Direct mails, Landing pages, transactional messaging and automated customer journeys across any number of channels, all on a single platform. This centralized control enables you to provide personalized communication at each lifecycle of a customer that is consistent. When you integrate these touchpoints you produce fluid experiences that enhance involvement, develop trust and establish the long-term client relationship.
Adobe Campaign Classic is best suited for mid-sized to large enterprises that manage complex, data-heavy, multi-channel marketing operations. It is ideal for businesses that require custom configurations, deep integrations with existing systems, and advanced workflows tailored to unique processes. With its scalability and flexibility, Adobe Campaign Classic can adapt to evolving business needs, making it a strong choice for organizations aiming to deliver personalized, high-impact campaigns at scale.
Yes. Depending on the need of the organization, we provide personalized training programs to marketers, administrators, and developers in Adobe Campaign Classic including all the fundamental aspects as well as advanced with detailed features. All the programmes are designed in a way that they develop practical skills and confidence in the platform, and teams learn to handle campaigns, workflows and data management. The approach of addressing various roles during training will allow each participant to achieve the knowledge they require to use the platform effectively in their daily activity and achieve results.
