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Amazon DSP

Trusted by Leading Brands

Brands in ecommerce, FMCG, electronics, and entertainment rely on DWAO to activate Amazon DSP for high-impact programmatic advertising across the Amazon ecosystem and beyond.

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See how we've helped brands boost visibility, drive qualified traffic, and increase ROAS through targeted Amazon DSP campaigns.

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We share insights through reports, blogs, and events on retail media, programmatic trends, and how to leverage Amazon DSP for full-funnel performance.

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As Amazon Ads Partners, we deliver expert media strategy, campaign execution, and continuous optimization tailored to your brand's performance goals.

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Amazon DSP Services

We start with a complete audit of your current setup, evaluating targeting strategy, inventory mix, and creative performance to craft a high-performing DSP roadmap.

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We design campaigns across awareness, consideration, and conversion stages using audience targeting, contextual placements, and remarketing.

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We use Amazon’s first-party data to reach in-market shoppers, competitor audiences, and lookalike segments with high conversion potential.

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We manage bidding across Amazon owned-and-operated properties, third-party exchanges, Fire TV, Twitch, mobile apps, and more.

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Our team develops and manages static, dynamic, and video creatives aligned to audience behavior and stage in the purchase journey.

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We build layered retargeting campaigns to re-engage cart abandoners, product viewers, and lapsed customers across the web.

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We set up advanced reporting dashboards using Amazon Ads tools and integrate them with MMPs or internal BI to measure campaign performance.

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We activate private marketplace (PMP) deals and curated inventory packages for premium visibility and brand-safe environments.

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We enforce strict brand safety protocols with inventory filters, third-party verification, and campaign-level controls.

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We empower your internal teams with platform training, performance benchmarks, and actionable insights for in-house scaling.

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We continually test bids, audiences, creatives, and placements to maximize ROI and reduce wasted spend.

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What Sets DWAO Apart

We specialize in Amazon Ads and understand how to win in crowded marketplaces using precision targeting and bidding.

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Every campaign is backed by audience intelligence, behavioral data, and past performance insights.

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We connect Amazon DSP with broader media strategies including CTV, display, audio, and branded content.

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We go beyond impressions, optimizing for mid-funnel engagement and bottom-funnel sales outcomes.

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Our real-time dashboards give you clear visibility into campaign impact, spend efficiency, and shopper behavior.

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Why Choose DWAO

Our team is Amazon Ads certified with deep knowledge of DSP platform capabilities and retail media best practices.

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We’ve helped brands achieve 3x+ ROAS uplift, lower CPCs, and faster purchase cycles using Amazon DSP.

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From strategy to execution to reporting, we manage every aspect of your DSP campaigns so you can focus on growth.

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We deliver high-performing campaigns across ecommerce, consumer tech, beauty, auto, and entertainment sectors.

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We adapt campaigns in real time based on performance signals, product inventory, and seasonal trends.

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Frequently Asked Questions (FAQs)

Amazon DSP is a demand-side platform used to buy programmatic ads both on Amazon-owned properties and across the web to reach targeted audiences.

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While Sponsored Ads are keyword-based and shown within Amazon’s marketplace, Amazon DSP allows broader reach through audience-based targeting on and off Amazon.

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Yes. Brands that don’t sell on Amazon can still use Amazon DSP to target relevant audiences and drive traffic to external websites or landing pages.

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Setup usually takes 1 to 2 weeks depending on audience strategy, creative readiness, and data integrations.

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Yes. We provide fully managed DSP services including strategy, campaign setup, optimization, reporting, and creative support.

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Amazon DSP supports display ads, dynamic ecommerce creatives, and video ads across Amazon properties and external inventory.

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Performance is tracked using impressions, click-through rates, ROAS, conversions, and custom attribution models.

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Yes. Amazon DSP offers robust retargeting options including cart abandoners, product viewers, and custom audience segments.

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Industries such as ecommerce, CPG, electronics, auto, and entertainment see strong results using Amazon DSP’s data and reach.

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Yes. We offer real-time dashboards and tailored reporting views aligned with your business KPIs and campaign goals.

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Related Capabilities

Amazon DSP | DWAO