×
Mobile Banner

Technical SEO

Develop a Strong Technological Base that will lead to Greater Visibility

What is Technical SEO?

Technical SEO is concerned with the optimization of the technical-side of your site so that search engines can more easily find pages, crawl and render them easily, and index them. These are including the site speed, mobile-friendliness, structured data and internal links. Though it operates quietly behind the scenes, technical SEO is important in ensuring that your content can be accessed as well as noticed through search results and more.

Learn More missing image
  • High-speed site and optimal performance
  • Responsive design / mobile-friendly design
  • Keep browsing safe with HTTPS and site integrity
  • Properly organized site construction to make it easy to navigate
  • Cellphone Friendly with Proper canonicalization and structured data to improve search visibilities
Learn More missing image

It ensures your site performs well for both users and search engines:

  • Improves crawlability and indexation
  • Prevents crawl errors and duplicate content
  • Enhances user experience through faster load times
  • Supports better ranking signals like Core Web Vitals
Learn More missing image

We cover everything needed to optimize your site for search engines:

  • Website Technical Audit
  • Crawl Error Identification & Fixes
  • Robots.txt & Indexation Management
  • HTTPS Implementation & Security Checks
  • Core Web Vitals Optimization
  • Mobile-Friendliness Enhancements
  • Site Architecture Optimization
  • Canonical Tags & URL Parameter Handling
  • Schema Markup Setup
  • 301/302 Redirect Management
  • Pagination & Faceted Navigation Fixes
  • Log File Analysis
  • XML Sitemap Setup & Optimization
Learn More missing image

DWAO’s Technical SEO Approach

We start with sophisticated tools like Screaming Frog, Sitebulb and Google Search Console to carry out a comprehensive crawl of how your site is currently set up. These tools assist us in identifying technical problems that could be occurring with your visibility including things like broken links, crawl errors, duplicate content, or slow-loading pages. Using this information, we build a clear path forward to help optimize the structure of your site and get it performing better in search.

Learn More missing image

We find the technical problems on your site that are of critical importance and then we prioritize them according to the potential impact of their resolution and their costs. This prioritisation process means that urgent issues are given attention quickly, providing early wins as well as a stable foundation on which to build long-term SEO fitness. With our eye on efficiency and effectiveness, we ensure that you harness the best of your technical SEO upgrading.

Learn More missing image

We work hand in hand with your team to strategize and prioritize, and carry out technical repairs without affecting the functionality of your site. We will have clear documentation, guidance and support during the process to ensure smooth efficient roll out of changes. By working in the material form, the technical SEO proposals can be aligned with your development processes resulting in much faster implementation and ultimately improved outcomes.

Learn More missing image

We monitor improvement through services such as GA4, Lighthouse and Google search console ensuring every technical correction is done right and with measurable results. Whilst using such tools, we can observe sites health, page liveness, crawlability, as well as search presence. Monitoring and tracking the most important metrics can allow us to quickly identify problems, vindicate changes, and make adjustments to keep your SEO on track.

Learn More missing image

SEO is never a one time thing, it is a process. We engage in the continuous test and analysis and optimization of the performance of your site to be able to cope with the change of algorithms, user behavior, and industry trends. With this focus on a continuous process of improvement, your site will remain competitive, maintain good rankings and experience long-term growth. This is our aim in order to develop lasting momentum, rather than spurts.

Learn More missing image
  • Over a decade of experience optimizing enterprise and mid-market websites across industries
  • Close collaboration with development teams to ensure faster, smoother rollout of technical fixes
  • Proven frameworks designed for scalable, sustainable site performance improvements
  • Deep in-house expertise across Shopify, WordPress, Magento, and headless CMS platforms

Tools we rely on: Screaming Frog, Semrush, GTmetrix, Sitebulb, Google Search Console, Lighthouse, WebPageTest

Learn More missing image

Frequently Asked Questions (FAQs)

On-page SEO deals with the aspects of optimizing content, headings/meta tags, internal linking, and usage of the keywords so as to enhance relevance and user experience. Technical SEO, however, exists at the back end of your site to make sure search engines can read, index and display your pages without any trouble. These are things such as the speed of the site, whether it is mobile-friendly, structured information, and the coherence of the URLs. The two can complement each other to increase rankings and visibility.

Learn More missing image

Yes we often work with in-house and external development teams to have an efficient execution of the technical SEO observances. We have non-developer backgrounds and work closely with developers to assist in aligning priorities, clarifying documentation and assistance with implementation to ensure every fix is both technically sound and friendly to search engines.

Learn More missing image

Yes, we do more than just detect the problems, we proactively participate in their resolution. We don't just give you a lot of advice we also roll up our sleeves and get to work with your own developers to make it happen. Whether this is site speed optimization, fixing indexing issues, or enhancing mobile usability, we will remain involved through the entire process to make sure everything is done right and to lead to actual improvements in SEO-relevant areas.

Learn More missing image

We track important metrics, monitor site performance, and discover new growth opportunities using GA4, Google Search Console and other advanced SEO tools. The insights assist in seeing trends, finding content gaps, and adjusting strategies as they happen. Remaining data-driven helps to ensure that your SEO activities turn out to be goal-oriented and consistently demonstrating long-term and measurable outcomes.

Learn More missing image

We suggest doing a technical SEO audit at least once every quarter, or prior and after any significant changes to the site, such as redesigns, migrations or updates to platforms. Consistent audits will assist in identifying issues before they escalate, and keep your site healthy as well as ensuring that your site is in compliance with the ever changing search engine requirements. This initiative will maintain your SEO performance stable and aids in the long-term viability.

Learn More missing image

Related Capabilities

Technical SEO | DWAO