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Technical SEO

Boost Visibility with a Strong Technical Foundation

What is Technical SEO?

Technical SEO involves optimizing the backend and infrastructure of your website to help search engines discover, crawl, render, and index your pages more efficiently. It works behind the scenes to ensure your content performs at its best.

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  • Site speed and performance
  • Mobile-friendliness
  • HTTPS and site security
  • Clean site architecture
  • Canonicalization and structured data
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It ensures your site performs well for both users and search engines:

  • Improves crawlability and indexation
  • Prevents crawl errors and duplicate content
  • Enhances user experience through faster load times
  • Supports better ranking signals like Core Web Vitals
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We cover everything needed to optimize your site for search engines:

  • Website Technical Audit
  • Crawl Error Identification & Fixes
  • Robots.txt & Indexation Management
  • HTTPS Implementation & Security Checks
  • Core Web Vitals Optimization
  • Mobile-Friendliness Enhancements
  • Site Architecture Optimization
  • Canonical Tags & URL Parameter Handling
  • Schema Markup Setup
  • 301/302 Redirect Management
  • Pagination & Faceted Navigation Fixes
  • Log File Analysis
  • XML Sitemap Setup & Optimization
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DWAO’s Technical SEO Approach

We use tools like Screaming Frog, Sitebulb, and GSC to perform a deep crawl of your site’s current setup.

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We identify critical issues and organize them based on impact and effort needed to fix.

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Our team works alongside your developers to plan and roll out technical fixes smoothly.

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We track progress using GA4, Lighthouse, and GSC to ensure all fixes are implemented correctly.

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SEO isn’t one-time, we keep testing and tuning performance for long-term gains.

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  • 10+ years of experience with enterprise and mid-market platforms
  • Strong collaboration with dev teams for faster fix rollouts
  • Proven frameworks for scalable site optimization
  • In-house expertise in Shopify, WordPress, Magento, and headless CMSs

Tools we use: Screaming Frog, Semrush, GTmetrix, Sitebulb, Google Search Console, Lighthouse, WebPageTest

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Frequently Asked Questions (FAQs)

On-page SEO focuses on content and tags. Technical SEO deals with site structure, crawlability, and speed.

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Yes. We often collaborate directly with in-house or external dev teams.

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Yes. We don’t just list issues, we help fix them.

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We use GA4, GSC, and other tools to track metrics and identify new opportunities.

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At least once every quarter, or before/after major site changes.

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Related Capabilities

Technical SEO | DWAO