×
Mobile Banner

Data Management Platform

Data Management Platformmissing image

Trusted by Leading Brands

Global enterprises and fast growing brands rely on DWAO to manage, segment and activate their data through powerful DMP strategies.

Learn More missing image

Discover how we have enabled businesses across retail, BFSI and technology sectors to maximize the value of their data assets through custom DMP implementations.

Learn More missing image

We consistently share expert perspectives, best practices and innovations in data management through blogs, webinars and whitepapers.

Learn More missing image

Our partnerships with leading DMP providers and marketing platforms help ensure seamless integrations, robust performance and future ready solutions.

Learn More missing image

Data Management Platform Services

We help you define a clear DMP strategy aligned with your business goals. Our consultants guide you through use case identification, data governance and platform selection.

Learn More missing image

Our team manages end to end DMP setup, including data onboarding, taxonomy creation, audience segmentation and integration with ad tech and martech stacks.

Learn More missing image

We create dynamic audience segments using first party, second party and third party data sources to deliver personalized marketing campaigns and improve targeting precision.

Learn More missing image

We facilitate secure and seamless onboarding of offline CRM and transactional data into your DMP, making it actionable across marketing and advertising channels.

Learn More missing image

We enable you to activate unified audience segments across channels like display, social, email and search to achieve consistent messaging and higher ROI.

Learn More missing image

Our DMP services include strict adherence to data privacy regulations like GDPR and CCPA, ensuring ethical data management and secure consumer experiences.

Learn More missing image

We continuously monitor audience performance, segment effectiveness and campaign impact, using these insights to optimize audience strategies and maximize returns.

Learn More missing image

We integrate DMPs with your existing martech stack including CRM, CDP, DSP and analytics tools, creating a streamlined, interconnected ecosystem.

Learn More missing image

We empower your teams with DMP best practices through tailored training sessions covering platform usage, audience strategies and optimization techniques.

Learn More missing image

What Sets DWAO Apart

We focus on delivering data strategies that tie directly to measurable business outcomes like revenue growth, improved targeting and customer retention.

Learn More missing image

Our team has deep experience with platforms like Adobe Audience Manager, Salesforce DMP, Oracle BlueKai and more.

Learn More missing image

We specialize in orchestrating audience activation across multiple digital and offline touchpoints for cohesive customer journeys.

Learn More missing image

We prioritize secure, compliant data handling practices to help you build consumer trust and avoid regulatory risks.

Learn More missing image

Our DMP solutions are designed to evolve with your business, supporting new channels, data sources and audience needs.

Learn More missing image

Why Choose DWAO

We have successfully implemented DMP strategies for leading brands, driving tangible results in marketing effectiveness and customer engagement.

Learn More missing image

Our DMP specialists hold certifications and bring hands on expertise across multiple data platforms and technologies.

Learn More missing image

From strategy and setup to optimization and enablement, we offer comprehensive DMP services that reduce complexity and accelerate value realization.

Learn More missing image

We work closely with your teams to ensure seamless execution, clear communication and shared success.

Learn More missing image

Frequently Asked Questions (FAQs)

A DMP collects, organizes and activates audience data from various sources to improve targeting, personalization and campaign effectiveness.

link missing image

While both manage customer data, a DMP primarily focuses on anonymous audience data for advertising, whereas a CDP manages identifiable customer profiles for personalized marketing.

Learn More missing image

We work with Adobe Audience Manager, Salesforce DMP, Oracle BlueKai, Lotame and others based on your specific needs.

Learn More missing image

Implementation timelines typically range from 8 to 16 weeks depending on the complexity of data sources, integrations and business requirements.

Learn More missing image

Yes. We ensure full compliance with GDPR, CCPA and other privacy regulations during data collection, storage and activation.

Learn More missing image

Absolutely. We enable cross channel activation, helping you deliver consistent messages across web, email, social and paid media.

Learn More missing image

CRM data, transactional data, web analytics, offline purchase data and third party data can all be onboarded for unified audience creation.

Learn More missing image

Yes. We offer continuous monitoring, audience refreshes and strategy refinements to keep your DMP initiatives effective.

Learn More missing image

Yes. We ensure seamless integrations with your CRM, DSP, CDP, analytics platforms and other marketing tools.

Learn More missing image

Yes. Our experts design dynamic, value driven segmentation strategies that align with your targeting and personalization goals.

Learn More missing image

Related Capabilities

Data Management Platform (DMP) Services | Audience Targeting & Activation – DWAO | DWAO