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Leading global enterprises and innovative startups partner with DWAO to harness the full potential of Adobe Experience Platform (AEP) for unified customer data management, real-time personalization, and intelligent decisioning. Our expertise in AEP helps brands build a 360-degree customer view, activate journeys across channels, and deliver meaningful experiences that drive engagement and business growth.
Discover how DWAO has delivered transformative outcomes for clients by leveraging Adobe Experience Platform’s data-driven capabilities. From unifying fragmented customer data to powering personalized experiences at scale, we have enabled brands across retail, finance, healthcare, and technology to unlock deeper insights, improve engagement, and accelerate business performance through strategic AEP implementations.
We share valuable insights through webinars, whitepapers, and industry events to keep you informed on the latest Adobe Experience Platform trends, best practices, and innovations in customer experience management. Our thought leadership helps your teams stay ahead of the curve, make informed decisions, and maximize the impact of your AEP investments.
We work closely with Adobe and other technology partners to ensure that AEP integrations are seamless, scalable, and fully aligned with your existing digital ecosystem. By coordinating across platforms and stakeholders, we enable smooth data flow, consistent customer experiences, and future-ready architecture that supports ongoing innovation and growth.
We conduct a thorough evaluation of your Adobe Experience Platform setup, covering data ingestion processes, schema design, governance policies, and integration points. This assessment helps identify areas for optimization, ensures data accuracy and consistency, and supports compliance with internal standards and regulatory requirements, laying the foundation for effective data activation and personalization.
We configure and manage Adobe Real-Time CDP to unify customer data from multiple online and offline sources, creating enriched, actionable profiles. These profiles enable real-time segmentation and personalized engagement across web, app, email, and other channels, helping your brand deliver consistent, relevant experiences that boost customer satisfaction and drive measurable business outcomes.
We streamline both batch and real-time data ingestion from Adobe and non-Adobe sources by implementing Experience Data Model (XDM) schemas. This standardization ensures that data is structured, interoperable, and ready for activation across your organization. It enables consistent audience building, real-time decisioning, and seamless integration with downstream systems for improved efficiency and personalization.
We build and activate highly precise audience segments using Adobe Experience Platform’s Segment Builder, combining real-time customer profiles with AI-powered insights. This allows for advanced targeting based on behavior, preferences, and lifecycle stage, enabling personalized campaigns that resonate with users, improve conversion rates, and maximize marketing impact across channels.
We design and optimize customer journeys using Adobe Journey Optimizer, delivering timely, personalized touchpoints across web, mobile, email, and other channels. By harnessing real-time data and behavioral signals, we help you create dynamic experiences that adapt to each customer's context, boosting engagement, driving conversions, and enhancing overall customer satisfaction.
Using Adobe Sensei and Customer AI, we generate predictive insights and build propensity models that anticipate customer behavior, such as likelihood to convert, churn, or engage. These insights power smarter segmentation, targeted messaging, and optimized campaign strategies, helping you improve marketing efficiency, personalize experiences at scale, and boost overall return on investment.
We implement robust governance frameworks within Adobe Experience Platform to ensure full compliance with regulations such as GDPR, CCPA, and industry-specific mandates like HIPAA. By managing data access, enforcing consent policies, and maintaining audit trails, we help you build customer trust while minimizing legal and operational risks across your data ecosystem.
We integrate Adobe Experience Platform with Adobe Experience Cloud applications like Adobe Analytics, Target, and Campaign, as well as third-party tools including CRMs, external CDPs, and BI platforms. This unified ecosystem enables seamless data flow, coordinated activation, and holistic customer insights, empowering your teams to deliver consistent, personalized experiences across every touchpoint.
We provide customized training programs to help your teams master Adobe Experience Platform, covering key capabilities like data ingestion, segmentation, journey orchestration, and activation. Whether you're a marketer, analyst, or developer, our sessions are designed to build platform expertise, drive adoption, and ensure your team can independently manage and scale AEP initiatives with confidence.
We continuously monitor Adobe Experience Platform performance, run A/B tests to validate strategies, refine audience segments based on real-time behavior, and deliver actionable insights through customized dashboards. These dashboards are aligned with your key performance indicators, enabling data-driven decisions that enhance campaign effectiveness, improve customer engagement, and support ongoing optimization.
We leverage Adobe Experience Platform’s real-time customer profiles and AI-driven capabilities to deliver highly personalized experiences across channels. By aligning these experiences with your specific business objectives, whether it’s driving conversions, increasing retention, or boosting lifetime value, we help create meaningful interactions that drive measurable results and long-term customer relationships.
We integrate Adobe Experience Platform with your paid media, social, and owned channels to create seamless customer journeys and consistent measurement frameworks. This unified approach ensures your campaigns are personalized and synchronized across touchpoints while providing a clear view of performance metrics, audience behavior, and attribution across the entire customer lifecycle.
We focus on high-impact metrics such as conversion rates, customer retention, and return on investment to ensure your Adobe Experience Platform initiatives deliver measurable business value. By aligning data strategies with performance goals, we help you track success at every stage and continuously refine your approach for sustained growth and impact.
You gain complete transparency into your Adobe Experience Platform operations with real-time dashboards and detailed reporting. These tools provide clear visibility into data workflows, audience activation, segment performance, and campaign outcomes, empowering your teams to make informed decisions, optimize strategies quickly, and track progress against key business objectives with confidence.
Our team holds Adobe Experience Platform certifications and brings hands-on experience managing large-scale, enterprise-grade implementations. From data architecture and integration to journey orchestration and governance, we ensure every aspect of your AEP setup is strategically designed, efficiently executed, and aligned with your long-term business goals for maximum performance and scalability.
Our experts are trained across the full Adobe Experience Cloud suite, with specialized knowledge in Adobe Experience Platform’s data architecture, AI-driven insights, and journey orchestration tools. This cross-functional expertise allows us to design and implement cohesive solutions that leverage AEP’s full potential, delivering personalized, data-driven experiences at scale across all customer touchpoints.
We’ve successfully implemented Adobe Experience Platform solutions across a range of industries including retail, BFSI, healthcare, B2B, and more. Our deep understanding of sector-specific challenges enables us to tailor AEP deployments that drive measurable outcomes such as improved customer engagement, increased retention, and higher marketing ROI, no matter the business vertical.
Choose from flexible engagement models based on your goals and internal capacity. Whether you need a one-time project implementation, ongoing strategic and technical support through a retainer, or a hybrid model that balances both, we adapt to your preferred way of working to ensure long-term success with Adobe Experience Platform.
We take a hands-on, forward-looking approach to managing your Adobe Experience Platform deployment. By proactively refining data models, updating audience segments, and optimizing customer journeys, we ensure your platform stays aligned with evolving business goals, user behavior, and industry trends, driving continued relevance, personalization, and performance over time.
From boosting engagement metrics and campaign responsiveness to significantly reducing churn and improving retention, we’ve helped clients unlock the full potential of Adobe Experience Platform. Our tailored strategies, powered by real-time data and predictive insights, have delivered measurable outcomes across customer acquisition, loyalty, and lifetime value.
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify structured and unstructured data from multiple sources, creating rich customer profiles that enable personalized experiences across all touchpoints. DV360, on the other hand, is a demand-side platform used for programmatic media buying. While DV360 focuses primarily on digital advertising execution, AEP enables broader customer experience orchestration across channels such as web, email, mobile, and more. Together, they can complement each other, AEP powering deep segmentation and insights, and DV360 executing precise, data-driven media buys.
We offer flexible pricing models designed to match your unique requirements, whether you're starting a new implementation or scaling an existing deployment. Pricing can be structured based on project scope, data volume, number of integrations, or ongoing retainers for long-term support. This approach ensures you get maximum value without compromising on agility or scalability.
Yes, we integrate Adobe Experience Platform (AEP) with CRMs, business intelligence tools, and other martech platforms using APIs and prebuilt source connectors. These integrations enable seamless data flow, unified customer profiles, and cross-platform orchestration, ensuring your tech stack works cohesively to support personalized, data-driven customer experiences at scale.
Absolutely. AEP’s Real-Time Customer Data Platform and Journey Optimizer support both B2B and B2C scenarios with equal precision. For B2B, it enables account-based marketing by combining firmographic data, intent signals, and behavior to activate personalized journeys. For B2C, it delivers real-time targeting at scale across web, mobile, email, and other touchpoints.
We implement Adobe Experience Platform’s governance capabilities to manage data usage, consent, and privacy in accordance with global regulations like GDPR, CCPA, and HIPAA. Our approach ensures responsible, compliant data practices across your customer journeys, including identity resolution, data access controls, and usage labeling, protecting both your users and your brand.
Yes, we do aid in personalized content creations through the writing of Adobe Experience Platform, Adobe Target and the Adobe Experience Manager. This supports the real-time delivery of content using profile, real-time behavioural signals and audience segments. Web, mobile or email, we can help build experiences that are contextually aware, relevant, and aligned to each customer journey.
