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International SEO

Optimize your website for multiple countries and languages to capture global traffic and rank higher in international search results with DWAO’s expertise.

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What is International SEO?

International SEO helps your website show up in search results for users around the world. It’s about making sure the right people in the right countries see the right version of your content—whether they’re in Germany, Japan, or the UAE.

This goes far beyond translation. It’s about technical SEO, understanding cultural and language nuances, and creating a seamless experience for global users.

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  • Using hreflang tags to serve the right language and region
  • Finding country-specific keywords that match how people search
  • Creating local versions of content that feel natural
  • Structuring domains or subdirectories to suit international SEO
  • Configuring Google Search Console for each target market
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A global website without international SEO is like having stores in different countries with signs in the wrong language or no signs at all.

  • Improves visibility in local versions of search engines (like Google.de, Google.co.uk, Baidu)
  • Supports multiple languages and regional content variations
  • Reduces duplicate content issues by signaling the correct version to search engines
  • Drives targeted traffic from high-value international markets
  • Helps you grow revenue globally without the need for physical expansion

If you want your website to work beyond your borders, you need more than just a translated homepage. You need a strategy that considers language, location, behavior, and search intent in each market.

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  • Proven success managing multilingual SEO for clients in 20+ countries
  • Access to native-language SEO experts and localization partners
  • Strategic content planning built on how people actually search in each region
  • Tools like hreflang.tools, DeepCrawl, Semrush, Weglot, and Google’s Global Market Finder
  • Deep focus on both technical architecture and user experience across borders
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Our International SEO Services

A deep review of your current international setup, technical issues, and missed opportunities.

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We make sure search engines know which language or country version of your page to show—and test that it's working correctly.

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We find keywords that reflect how people in each region actually search—not just translations.

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We configure Google Search Console to guide your content to the right country and region.

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We help you tailor your messaging, tone, and examples so content resonates in each location.

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We guide you in choosing between subdirectories, subdomains, or ccTLDs based on your goals and resources.

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We create content that’s not just in the right language, but also optimized for local search behavior.

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We look at who’s winning in each market and build a plan to compete more effectively.

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We optimize your meta tags and page elements to reflect the correct language and currency for each region.

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We structure your website so search engines can easily find, understand, and rank each international version.

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DWAO’s Approach to International SEO

We identify the markets with the highest potential and assess your readiness to serve them.

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We review your site structure, hreflang tags, and localization setup to fix issues before scaling.

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We build content plans based on regional keyword research and intent across languages.

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We handle setup and testing using tools like Screaming Frog, Semrush, and Google Search Console.

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We track rankings, traffic, and conversions across each locale using GA4 and localized SERP data.

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Frequently Asked Questions

It depends on your resources and business model. We’ll help you choose between ccTLDs, subdirectories, or subdomains based on SEO impact and ease of management.

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Hreflang tags tell search engines which version of your content to show based on a user’s language or location. They prevent duplicate content issues and improve targeting.

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Yes. We work with native-language writers and localization specialists to make sure your content feels natural and relevant.

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Not always. You can use a single site with separate sections or subdomains for each market. We’ll help you decide based on your goals and budget.

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We go beyond direct translation and focus on how people in each market actually search—using regional data, native speakers, and intent-based research.

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Related Capabilities

International SEO | DWAO