Industry

Real Estate

Location

India

Solutions

Web Engage

Results

2x Reduction in licensing cost by optimizing analytics implementation

6+ 3rd party data sources integrated

5x Lesser time for Adobe Analytics ramp-up

Case Studies | Marketing Automation

How DWAO helped Lodha achieve a 22% increase in leads converted to opportunities

Industry

Real Estate

Location

India

Solutions

Web Engage

Results

2x Reduction in licensing cost by optimizing analytics implementation

6+ 3rd party data sources integrated

5x Lesser time for Adobe Analytics ramp-up

Background:

Lodha Group: Building a Better Life Through Landmark Real Estate Developments

Lodha Group is an Indian multinational real estate company based in Mumbai, India.

At Lodha, passion drives us to create landmarks that meet global standards, reflect our family values, and uphold a legacy of trust spanning four decades. Guided by the vision of ‘Building a Better Life,’ we believe homes transform lives. A home serves as a foundation for dreams and aspirations, enabling a healthier and more fulfilling life.

Objective:

Lodha Group Strengthens Marketing Performance with Improved Conversions, Campaign Execution, and Reporting

Lodha Group aimed to boost their business KPIs.

IP Reputation Building
Lead to Opportunity Conversions
Daily Ad Hoc Campaign Setup
Custom Dashboard and Report Setup

Solution:

DWAO Boosted Lodha Group Lead Conversions and Engagement

DWAO helped Lodha Group improve lead conversions into opportunities.

IP Reputation Building

We improved the IP and domain reputation of all three Lodha Group subdomains from low to high within the first two months of engagement and have maintained a consistently high reputation since. Previously, promotional emails from these subdomains had open rates of 4–5%. Now, open rates have increased to over 14% for promotional campaigns.

Lead to Opportunity Conversion

We developed a lead scoring model within their automation platform based on user interactions with communications and on-site behavior. Using this model, we identified the most qualified leads and prioritized them across different channels. This approach led to a 22% conversion of leads into opportunities.

Setup Remarketing campaigns

We integrated their automation tool with the audience manager to enable seamless sharing of segments. Using these intelligent segments, we configured multiple remarketing campaigns. This approach reduced campaign costs by excluding users who were already engaging through other communication channels.

We set up Customer Lifecycle Campaigns to boost engagement.

We set up automated cross-channel campaigns for Lodha Group, including:

Lead Scoring Model
Lead Engagement Journey
Opportunity to Site Visit
Visit Done, Booking Not Done
3D Project Walkthrough Journey (Post-Covid alternative to site visits)

DWAO has partnered with Lodha Group for the past two years under a managed services model, creating a lead scoring system within their automation tool based on user interactions and website behavior.

DWAO has been working with Lodha Group for the past 2 years under a managed services engagement, building a lead scoring model on their automation platform based on user interactions with communications and behavior tracked on the website.

Result:

Ludo Supreme Scales Engagement with 200+ Journeys and 90% Push Deliverability Boost

We went beyond the basics, delivering: • Strategic use case discovery • Deliverability audit and enhancements • Existing setup audit with recommendations for missing events • Implementation of new journeys • Behavioral campaign setup • Campaign performance monitoring

Achieved a 90% higher deliverability for Android push notifications. Saw a 17% rise in conversions stemming from newly launched journeys. Over 200 customer journeys were successfully implemented on the automation platform.