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Case Studies | Marketing Automation
46% increase in conversion rate driven by high-intent target use cases
21 lakh revenue generated from high-intent target use cases
5 use cases that optimized the customer journey
4 use cases that boosted engagement rates
Whirlpool is a top kitchen and laundry appliance company dedicated to enhancing home life and inspiring generations through its brands.
Whirlpool of India Ltd, a subsidiary of Whirlpool Corporation, aims to be a leading global company in kitchen and laundry solutions focused on improving home life. Headquartered in Gurugram, it stands as one of the country’s top manufacturers and marketers of essential household appliances.
Create an environment focused on conversion optimization by enhancing the user experience and utilizing the tools offered by Adobe Experience Cloud.
For Whirlpool, we set up Adobe Target and Analytics, completing admin setup, data layer definition, and website integration. All tasks were successfully completed within two months.
We applied research methods to analyze customer experiences and information, turning the data into actionable insights that help understand behavior and boost engagement across products and experiences.
Using Adobe Target, we configured multiple campaigns and transformed insights into practical actions.
We created dashboards and continuously monitored data to discover new insights and build a knowledge base of all experiments conducted so far.
We have empowered Whirlpool of India Ltd. to build a conversion optimization-focused environment using Adobe Experience Cloud. Below is a high-level overview of the key activities undertaken to enhance business KPIs.
Uplift in conversion rate through high intent target use
Revenue generated through high intent target use cases
Use cases which helped in optimizing customer journey
Use cases helped in improving the engagement rate
