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Case Studies | CRO
32% increase in orders through optimized PLP pages
34% revenue growth for the variant compared to the default version
34% higher conversion rate by showcasing top-performing products based on category or site section.
Titan Company Limited is a leading Indian consumer goods brand known for its watches, jewelry, and eyewear. Founded in 1984, Titan has become one of the largest players in its industry, recognized for its innovation, quality, and strong customer trust.
Introducing a structured product positioning strategy on Titan’s website product landing pages to replace the existing random placement.
Enhancing product ranking criteria by incorporating factors like newness, revenue per product detail page (PDP), quality reviews, and ratings to improve conversion rates.
DWAO created a style score ranking system using multiple attributes, including:
DWAO developed a product scoring system that evaluates items across various categories and sections, helping to organize and assess products effectively.
After scoring, products were ranked from highest to lowest, improving product display and making it easier for users to choose. This approach enhances the shopping experience and boosts customer satisfaction.
PLP style score ranking improved the conversion rate, resulting in increased orders and revenue.
Improvement in orders
Revenue increase
Increase in conversion rate
