Domino’s Drives Significant Increase in Transacting Users with Lifecycle Automation

Increase User Conversions plus Encourage Repeat Purchases

Domino Pizza India faced three major challenges

• Minimize Drop Offs
  Reduce user exits during key steps of the Add to Cart flow so more sessions move smoothly toward checkout
• Activate New Users
  Turn fresh app installs plus new site sign ups into first time buyers with clear nudges plus simple paths to order
• Boost Repeat Customers
  Lift order frequency for current users plus drive steady participation in the Cheesy Rewards loyalty program

Strategic Lifecycle Automation Across Channels

• Comprehensive Lifecycle Campaigns
  Built cross channel flows across Email Push SMS plus WhatsApp triggered by customer actions or inactions
• Drop Off Recovery Campaigns
  Created focused campaigns aimed at key drop off points in the menu to checkout path
• Loyalty Program Promotion
  Drove stronger engagement plus repeat orders through the Cheesy Rewards loyalty program
• Creative Promotions
  Introduced offers like Buy Two Get One to spark extra purchases

• Loyalty program contributed 20 percent of total revenue
• New user activation campaigns reached an 18.7 percent conversion rate
• Drop off recovery campaigns drove a 575 percent rise in conversions