Industry

Quick Service Restaurant (QSR)

Location

India

Solutions

MoEngage

Push

Notifications

SMS

Results

20% of revenue came from the loyalty program 18.7% conversion rate through new user activation campaigns. 575% increase in conversions from drop-off recovery campaigns

Case Studies | Marketing Automation

Domino’s Drives Significant Increase in Transacting Users with Lifecycle Automation

Boosting Digital Growth for Domino’s

Background:

Domino Pizza India is a leading quick service restaurant brand in the country. To lift digital growth, the brand set its focus on increasing the number of users who complete transactions across the app and site. High drop off rates along with challenges in activation and retention created clear roadblocks. Domino Pizza India partnered with DWAO to rebuild its digital lifecycle marketing strategy and guide users toward steady engagement and repeat orders.

Objective:

Driving Conversions and Building Customer Loyalty for Domino’s

Increase User Conversions plus Encourage Repeat Purchases

Domino Pizza India faced three major challenges

Minimize Drop Offs
Reduce user exits during key steps of the Add to Cart flow so more sessions move smoothly toward checkout
Activate New Users
Turn fresh app installs plus new site sign ups into first time buyers with clear nudges plus simple paths to order
Boost Repeat Customers
Lift order frequency for current users plus drive steady participation in the Cheesy Rewards loyalty program

Solution:

Orchestrating Cross-Channel Journeys to Maximize Customer Engagement

Strategic Lifecycle Automation Across Channels

Comprehensive Lifecycle Campaigns
Built cross channel flows across Email Push SMS plus WhatsApp triggered by customer actions or inactions
Drop Off Recovery Campaigns
Created focused campaigns aimed at key drop off points in the menu to checkout path
Loyalty Program Promotion
Drove stronger engagement plus repeat orders through the Cheesy Rewards loyalty program
Creative Promotions
Introduced offers like Buy Two Get One to spark extra purchases