Industry

Martech

Location

India

Solutions

AI-focused SEO

Structured Data

Content Strategy

Visibility Measurement

Results

50+ appearances in Google’s AI Overview Top-of-funnel dominance — ranking for high-intent queries (AI SEO

MarTech

Digital Analytics) Thought leadership — positioned as a trusted partner for AI-driven consulting in search visibility

Case Studies | SEO

DWAO Improved AI SEO Visibility for AI Search and AEO

Background

Structuring for AI Visibility: DWAO’s Path to AI Overview Success

Google’s AI Overview rollout changed how search surfaces authoritative answers: short, extractable, knowledge-dense content and well-structured knowledge hubs began to earn visibility. DWAO had strong domain expertise and existing content assets but lacked the targeted structure and machine-readable signals needed to trigger AI Overview placements consistently.

Objective

Owning AI Discovery: DWAO’s Scalable Playbook for AIO Dominance

Establish DWAO.in as a frequent source in Google’s AI Overview (AIO).
Own high-intent, AI-related discovery queries (AI SEO, MarTech, Digital Analytics).
Build a repeatable, scalable content + schema playbook so DWAO remains AIO-visible as SERP formats evolve.

Solution

Engineering AIO Success: DWAO’s Structured Content & Schema Strategy

AIO trigger audit: Mapped existing pages to AIO-triggering queries and identified priority gaps.
Content templates: Built reusable templates with: (a) short declarative lead answers; (b) 3–5 bullet takeaways; (c) frameworks and step-by-step guidance; (d) a one-line synopsis at the top for extractability.
Schema rollout: Implemented and validated FAQ, HowTo and CaseStudy schema for priority pages; improved semantic headings and HTML structure.
Topical hubs & internal linking: Clustered related pages into focussed hubs and strengthened pillar → cluster links for consolidated authority.
Test & iterate: Measured AIO appearances, analysed which snippets were selected, then refined headings, lead lines and markup to increase extractability.

DWAO improved its AI Search visibility, achieving a top-3 ranking with a higher visibility score

Results

Winning AI Discovery: DWAO’s Rise in AIO Visibility & Thought Leadership

50+ appearances in Google’s AI Overview for targeted AI, MarTech and analytics queries — putting DWAO ahead of peers for AI-driven discovery.
Improved top-of-funnel discovery: consistent rankings for high-intent, industry queries (AI SEO, MarTech, Digital Analytics).
Elevated thought leadership: content surfaced as concise, actionable guidance where decision-makers search for solutions.