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Case Studies | Marketing Automation
90% Increase in deliverability rate for Android push
17% Increase in conversions from new journeys
200+ Behavioural campaign executed
Ludo is a next generation ecommerce platform that focuses on pre owned cars.
Ludo Supreme is a free game where players win real money in rupees sent to their Paytm Wallet by playing. The game is simple fun and built on a classic strategy board format that works well with friends or online for both earning and entertainment. It brings the feel of a childhood dice game with guaranteed fun. The multiplayer version will soon be available in Hindi and more languages.
Ludo Supreme Overview Ludo Supreme is a free game that offers real money rewards in rupees credited to Paytm Wallet. The experience stays simple yet exciting with a classic board format that players enjoy with friends or through online play. The team plans to release the multiplayer version in Hindi plus more regional languages for wider reach.
Goal to Understand User Behavior Ludo Supreme wanted deeper insight into user behavior across the full digital journey. They aimed to build a precise measurement setup that could reveal how users move from entry to gameplay plus reward actions. This level of clarity was vital for future growth as the product team prepared major upgrades.
Challenges in Tracking and Optimization The full website ran on an AJAX base which created hurdles in data tracking since traditional tracking tools did not record actions smoothly. Visualizing funnels became difficult which limited insight into drop off stages. The team also struggled to shape a clear personalization roadmap for the upcoming redesign plus the launch of new digital properties.
DWAO helped Ludo Supreme lift customer experience plus raise conversion rates through a mix of strategy and system fixes.
Strategic Discovery We reviewed the full marketing automation setup for Ludo Supreme and spotted multiple lifecycle journeys that could drive higher engagement. Our team designed and launched twelve new journeys inside the automation platform. These flows encouraged users to play more often plus register for ongoing contests to stay active.
Improved Deliverability During our system audit we found that push delivery rates were close to twenty five percent. Our study showed two separate FCM accounts for two apps plus missing registration tokens inside the automation tool for many users. We guided Ludo Supreme through an SDK update to correct this issue which lifted Android push delivery to a stable forty five to fifty percent.
Our efforts extended beyond initial implementations, including:
Achieved a 90% higher deliverability for Android push notifications. Saw a 17% rise in conversions stemming from new journeys. Over 200 customer journeys were implemented on the automation platform
Increase in deliverability rate for Android push
Increase in conversions from new journeys
Journeys Implemented on the automation tool
