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Case Studies | Marketing Automation
90% Increase in deliverability rate for Android push
17% Increase in conversions from new journeys
200+ Behavioural campaign executed
Ludo is a next-generation ecommerce platform specializing in pre-owned cars. Ludo Supreme is a free game where players can instantly win real money in rupees credited to their Paytm Wallet by playing. It is a simple, fun, and classic strategy board game that can be enjoyed with friends or online for both earning and entertainment. Play the childhood dice game with guaranteed fun. This multiplayer game will soon be available in Hindi and other languages as well.
Ludo Supreme aimed to gain deeper insights into their consumer behavior.
Ludo Supreme is a free game where players can instantly win real money in rupees credited to their Paytm Wallet by playing. It is a simple, fun, and classic strategy board game that can be played with friends or online for both earning and entertainment. The childhood dice game guarantees enjoyable experiences. This multiplayer game will soon be available in Hindi and other languages.
They wanted to establish an accurate measurement platform to better understand customer behavior. Since the entire website was built on an AJAX platform, they faced challenges in data tracking and visualizing user funnels. Additionally, they struggled to create a personalization and optimization roadmap as they prepared for a major revamp and the launch of new digital properties.
DWAO assisted Ludo Supreme in elevating customer experience and increasing conversion rates.
Strategic Discovery: We reviewed Ludo Supreme’s marketing automation setup and identified several customer lifecycle journeys to implement. We designed and launched 12 new journeys within their automation platform. These journeys helped engage customers to play the game and register for ongoing contests.
Improved Deliverability: During the audit of Ludo Supreme’s system, we found push campaign delivery rates were around 25%. Our analysis revealed two separate FCM accounts for two apps and that registration tokens were not being passed to the automation tool for all users. We assisted Ludo Supreme in updating the SDK to fix this issue, boosting their Android deliverability rates to 45-50%.
Our efforts extended beyond initial implementations, including:
Achieved a 90% higher deliverability for Android push notifications. Saw a 17% rise in conversions stemming from new journeys. Over 200 customer journeys were implemented on the automation platform
Increase in deliverability rate for Android push
Increase in conversions from new journeys
Journeys Implemented on the automation tool
