×
Case Studies | CRO
13% increase in checkout engagement as USPs boosted visitor trust
6% growth in orders from a slight adjustment in USP placement on the checkout page
14% uplift observed for the variant version compared to the default
Manyavar is a top Indian ethnic wear brand specializing in traditional menswear such as sherwanis, kurtas, and accessories. Known for quality craftsmanship and modern designs, Manyavar serves weddings and special occasions.
Lowering checkout abandonment and boosting conversion rates. • The client focused on improving checkout load from the checkout page. • Visitors added products to the cart but did not proceed to the payment page.
• Brand USPs such as easy returns, free shipping, and secure payment were previously hidden from mobile visitors in the first fold. • Displaying these USPs builds trust and encourages visitors to convert during the same visit. Increasing User Experience • DWAO suggested to show the brand USP on the first fold of the checkout page.
• Checkout load increased as USPs strengthened trust among visitors: 13% • Orders increased with a minor adjustment in USP placement on the checkout page: 6% • The variant version showed an uplift compared to the default: 14%
