How DWAO helped Reliance Mutual Fund achieve over 95% data accuracy

Reliance Mutual Fund aimed to gain deeper insights into their consumer behavior. They wanted to establish an accurate measurement platform to better understand customer behavior. Their website, built on an AJAX platform, posed challenges with data collection and user funnel visualization.

Additionally, they faced difficulties creating a personalization and optimization roadmap amid a major site revamp and launch of new digital properties.

Achieving Over 95% Data Accuracy

DWAO partnered with Reliance Mutual Fund to clearly define their implementation needs. Based on these insights, we designed a centralized data storage and governance framework covering all digital assets. We also enhanced page performance following the deployment of Adobe Target and Analytics.

Empowering Data-Driven Decisions

Post-implementation, we facilitated multiple workshops for product, marketing, and senior leadership teams to deepen their understanding of the solution. This significantly strengthened their ability to make data-driven decisions.

At the same time, our Adobe Target consultants ran brainstorming sessions using a structured four-point ideation approach. This helped the teams map out a clear strategy for optimization and personalization moving forward.

Our solution included a centralized data governance architecture and performance optimizations for pages after implementing Target and Analytics.

But we didn’t stop there.

Reliance Mutual Fund now actively monitors dashboards daily to track behavioral trends aligned with market shifts. We also integrated third-party data sources to enable source-wise performance analysis within Adobe Workspace.

We assisted in setting up funnels for AJAX-based and single-page applications and continue to work with them to further improve data accuracy beyond 95%.

Enhancing customer experience for both new and returning users was a key focus. With personalization and optimization in place, conversion rates have increased substantially. Every month, 5-10 new experiments are launched across different customer segments to sustain growth and innovation.

Achieved a 100% boost in Personalization and Testing activities. Ensured >95% Data Accuracy across all digital properties. Accelerated the adoption of a data-driven culture by 2x.