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~10% absolute reduction in CAC (Customer Acquisition Cost) (compare to the traditional client side approach)
Built a robust & futuristic customer-centric capability
Axis Max Life Insurance is a major Indian insurer formed through a joint venture between Max Financial Services plus Axis Bank. The company offers a wide mix of plans for protection savings plus retirement along with a strong record in claim settlement. With deep ties to Axis Bank the brand provides smooth access to insurance choices for customers who seek clarity trust plus long term security.
Axis Max Life Insurance saw higher costs and lower reach while trying to find new customers. Their ad targeting was not aligned with real user intent and new privacy rules plus phone updates made it harder to track people across channels. As a result the team spent more yet struggled to reach the right audience or measure which campaigns delivered clear value.
Significantly reduced Customer Acquisition Cost compared to traditional client-side tracking.
Switching to server side tracking has reshaped the entire marketing setup by delivering cleaner data stronger compliance and higher efficiency. This change lowered acquisition costs for both Term and Savings products while lifting overall campaign performance. The shift widened audience reach and improved how the brand connects with users. It shows a clear focus on innovation customer needs and measurable outcomes that guide every decision.
