Marketing | DWAO
Streamline lead management by integrating your CRM
By Vanshaj Sharma
Jul 16, 2025 | 5 Minutes | |
Brands today generate massive volumes of customer data across platforms but turning that data into real time personalized experiences takes more than just collection. It requires a powerful infrastructure like Adobe Experience Platform (AEP) and the right implementation partner to guide the way.
Adobe Experience Platform is Adobe real time customer data platform (CDP) built to unify data activate insights and deliver personalized experiences across channels. It brings together customer data from multiple sources applies intelligence using Adobe AI engine (Adobe Sensei) and enables brands to create real time segments journeys and activations across web app email and more.
Implementing AEP is not a plug and play exercise. It involves complex data modeling system integrations governance rules and journey orchestration. An experienced implementation partner helps you:
Not all businesses need every feature on day one. A strategic partner helps prioritize high impact use cases that align with your business goals from personalized onboarding to real time abandonment recovery.
Your AEP success hinges on clean structured and connected data. Implementation experts ensure your web app CRM and offline data sources are mapped tagged and unified within the platform.
Adobe Experience Data Model (XDM) is core to how AEP structures data. Partners help you design an extensible schema that reflects your brand data strategy and evolves with your business.
With AEP you can build dynamic audience segments that update in real time. Implementation teams set up rules attributes and event triggers that power hyper personalized campaigns.
AEP is most powerful when integrated with Adobe Journey Optimizer Adobe Target analytics tools and third party platforms. A certified partner handles the technical stitching that brings these tools together.
Data compliance isn’t optional. AEP partners implement governance workflows and consent management practices that help you stay audit ready.
Beyond setup partners support your teams with training enablement and operational guidance so your marketing product and analytics teams can use AEP effectively.
DWAO is a trusted Adobe Gold Partner with deep expertise in Adobe Experience Platform implementation. Our team combines data engineering solution architecture and marketing strategy to deliver measurable outcomes.
We’ve helped global brands across ecommerce fintech travel and media unify their customer data enable real time personalization and unlock cross channel journeys with AEP.
From crafting your XDM schema to building real time audiences and integrations we partner with you every step of the way.
Choosing the right partner can make or break your AEP investment.
Connect with DWAO to scope your AEP implementation prioritize high impact use cases and build a roadmap tailored to your business goals.
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