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Head of Marketing - Earned Media
Marketing | CM360
Getting a CM360 account isn’t a self serve signup. You...
By Narender Singh
Feb 02, 2026 | 5 Minutes | 
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If you're looking to run display advertising campaigns at scale, chances are you've heard about Campaign Manager 360 (CM360). It one of Google most powerful tools for managing digital advertising, tracking conversions and gaining deep insights into campaign performance. But here the thing: getting direct access to CM360 isn't as straightforward as signing up for a typical SaaS platform. That where CM360 reseller partners come into play.
Working with a CM360 reseller can simplify the entire process, from onboarding to ongoing support. In this article, we'll walk you through everything you need to know about acquiring a CM360 account through reseller partners and why this route might be your best option.
Before diving into the reseller process, let quickly cover what CM360 actually does. Campaign Manager 360 is Google ad management and measurement platform designed for large advertisers and agencies. It helps you plan, execute and measure your digital campaigns across multiple channels, all in one centralized location.
With CM360, you can track impressions, clicks, conversions and other key metrics with precision. It integrates seamlessly with other Google Marketing Platform tools like Display & Video 360 and Google Analytics, making it an essential part of any serious marketing tech stack.
Google doesn't offer CM360 as a self serve product. Instead, access is typically granted through certified partners who have the expertise and infrastructure to support enterprise level clients. This is where CM360 reseller partners become critical.
A reseller doesn't just give you access to the platform. They also provide training, technical support and strategic guidance to help you get the most out of your investment. Think of them as your gateway to the Google Marketing Platform ecosystem.
Additionally, resellers often have negotiated pricing structures and flexible contract terms that can be more accessible than going direct. For many businesses, this makes working with a reseller the most practical and cost effective option.
So, how do you actually go about securing a CM360 account through a reseller partner? Here a step by step breakdown:
Not all resellers are created equal. Start by looking for partners who are officially certified by Google. These partners have been vetted and trained to deliver high quality service and support.
You can find a list of certified partners on Google Partner Directory or through industry networks. Look for resellers with a strong track record, positive client reviews and expertise in your specific industry or region.
Before reaching out to a reseller, take some time to assess your business requirements. What are your campaign goals? What level of support do you need? Are you looking for full service management or just platform access?
Having clarity on these questions will help you communicate effectively with potential resellers and ensure you find a partner that aligns with your needs.
Once you've shortlisted a few resellers, reach out and request a consultation. Most reputable CM360 reseller partners offer free initial consultations to understand your business and explain how they can help.
During this conversation, ask about their onboarding process, contract terms and the level of ongoing support they provide. This is also a good time to gauge their responsiveness and expertise.
Review contract terms carefully, including minimum commitments, cancellation policies and service level agreements. Make sure you understand all aspects of the partnership before signing any agreements.
After selecting a reseller and signing the contract, you'll go through an onboarding process. This typically includes account setup, user permissions configuration, tracking code implementation and initial training sessions.
Your reseller should guide you through each step and ensure your team is comfortable using the platform. Don't hesitate to ask questions during this phase, as it sets the foundation for your future success with CM360.
Choosing the right reseller is crucial. Here are some key qualities to prioritize:
Google certification is non negotiable. Verify that your reseller is an official Google Marketing Platform partner.
Experience matters. Look for partners who have worked with businesses similar to yours in size and industry.
Support quality can make or break your experience. Ensure the reseller offers comprehensive training, responsive customer service and ongoing optimization support.
Transparency around contracts shows professionalism and builds trust from the start.
Can you switch resellers if you're unhappy? In most cases, yes. However, contract terms vary, so review your agreement carefully before making changes.
Is there a minimum ad spend requirement? Some resellers require a minimum monthly spend, while others are more flexible. This depends on the partner and your specific agreement.
Do resellers provide training? Absolutely. Most reputable resellers include training as part of their service package to ensure you can use CM360 effectively.
If you're ready to explore CM360 but want a partner who truly understands the platform inside and out, DWAO offers comprehensive solutions tailored to your advertising needs. As an experienced provider in the digital marketing space, DWAO can help you navigate the complexities of Campaign Manager 360, from initial setup to advanced campaign optimization.
DWAO specializes in providing access to Google Marketing Platform tools through streamlined processes, expert guidance and ongoing support. Whether you're a growing agency or an established brand looking to scale your digital advertising efforts, DWAO team brings the technical expertise and strategic insight you need to succeed.
With DWAO, you gain more than just platform access. You get a dedicated partner committed to helping you maximize your advertising ROI, troubleshoot challenges quickly and stay ahead of industry changes. Their approach combines hands on support with the flexibility to grow alongside your business needs.
Getting started with CM360 through a reseller partner doesn't have to be complicated. With the right guidance and a trusted partner like DWAO, you can unlock the full potential of Google enterprise advertising tools and take your campaigns to the next level.