How Much Does Adobe Target Cost?

If you're exploring Adobe Target to personalize your customer experiences, pricing is likely a big question. Unlike off-the-shelf tools, Adobe Target doesn’t have a one-size-fits-all price tag. The cost depends on your traffic, testing needs and how deeply you want to personalize the user journey. Let break it down.

Why Pricing Isn’t Fixed

Tailored to Your Business

Adobe Target isn’t a flat-rate product. It built to scale with your specific requirements. Whether you're running a few A/B tests a month or powering dynamic experiences across thousands of daily visitors, the pricing adjusts accordingly.

Different Plans for Different Needs

There are different service tiers. The Standard tier covers essential features like A/B testing and basic targeting. The Premium tier adds more advanced capabilities like AI-driven personalization, automated decisioning and multivariate testing.

What Drives Cost?

Here what usually affects your quote:

1. Monthly page views or experience volume
2. Number of team members who’ll use the platform
3. Technical complexity of your personalization strategy
4. Integration needs with other tools

What Should You Expect?

• Annual pricing generally starts in the mid-five-figure range, depending on usage.
• Costs may increase if you need deep integrations, setup support, or customized training.
• If you’re using other Adobe Experience Cloud products like Analytics or AEM, bundling with Target can make it more cost-efficient.

Steps to Estimate Your Price

1. Clarify Your Objectives
   Are you just starting with personalization or going for enterprise-level automation?

2. Review Your Website Traffic
   High traffic means more potential for optimization but also higher licensing tiers.

3. Choose the Right Plan
   Basic testing? Go with Standard. Need AI-powered personalization? You’ll likely need Premium.

4. Plan Your Integrations
   Do you need it to work with your CRM, CDP, or analytics stack? More integrations can influence pricing.

Why Brands Choose DWAO

Adobe Target is powerful, but figuring out how to implement and price it can get tricky. That where DWAO comes in. As an Adobe Experience Cloud partner, we help you:

• Pick the plan that fits your business best
• Get transparency on what factors into pricing
• Set up and scale your personalization without waste

Want a Custom Quote?

Every brand needs are different. Instead of guessing what Adobe Target will cost, talk to someone who knows the platform inside and out.
Connect with DWAO and we’ll help you assess your needs, explore pricing options and plan a personalized roadmap.