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Head of Marketing - Earned Media
Marketing | Software
CleverTap pricing is usage based, driven by MAUs, message volume,...
By Narender Singh
Jan 28, 2026 | 5 Minutes | 
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When you're evaluating customer engagement platforms, pricing often becomes the make or break factor in your decision. CleverTap has emerged as a powerful player in the mobile marketing automation space, but understanding its pricing structure can feel like navigating a maze. If you're trying to figure out whether CleverTap fits your budget and needs, you're in the right place.
Let break down everything you need to know about CleverTap pricing, what influences your costs and how working with the right partner can transform your investment into real business value.
Unlike simple subscription software where you pay a flat monthly fee, CleverTap pricing operates on a usage based model. This means your costs scale with your actual platform usage, which sounds straightforward until you realize there are multiple variables at play.
The platform charges based on factors like your Monthly Active Users (MAUs), the number of messages you send across different channels and the specific features you need access to. Think of it like your phone bill. You might have a base plan, but your actual cost depends on how much data you use, how many texts you send and which add ons you've enabled.
This flexibility is actually a good thing because you're not paying for capacity you don't need. However, it also means that estimating your costs requires a deeper understanding of your user base and engagement strategies.
Your MAU count is the foundation of CleverTap pricing. These are the unique users who interact with your app or platform within a given month. If you have 100,000 users who open your app at least once in January, that your MAU count for that month.
As your user base grows, your costs increase, but typically on a sliding scale. The per user cost often decreases as you reach higher tiers, which rewards growth and scale.
Every push notification, in app message, SMS, email, or WhatsApp message you send through CleverTap counts toward your usage. High frequency campaigns naturally drive up costs, so understanding your messaging strategy is critical when budgeting.
Some businesses are surprised by how quickly message volumes add up, especially when running personalized campaigns across multiple segments. A single promotional campaign might trigger hundreds of thousands of messages if you're targeting your entire active user base.
CleverTap offers different plan tiers, each unlocking specific features. Basic plans might give you essential segmentation and messaging capabilities, while enterprise plans unlock advanced analytics, journey orchestration and AI powered recommendations.
Additional capabilities like RenderMax (for dynamic content), advanced analytics modules, or custom integrations often come as add ons that increase your monthly investment.
Beyond the obvious metrics, several factors can impact your CleverTap pricing in ways you might not expect.
Peak Usage Patterns: If your business is seasonal or you run major promotional events, your MAUs and message volumes can spike dramatically. CleverTap usage based model means these peaks will be reflected in your billing.
Channel Mix: Different messaging channels have different costs. SMS and WhatsApp messages typically cost more per send than push notifications or in app messages. Your channel strategy directly affects your bottom line.
Data Integration Complexity: If you need extensive custom integrations or data pipelines to connect CleverTap with your existing tech stack, there may be additional setup or maintenance costs to consider.
Support Level: Enterprise support, dedicated account management and priority assistance often come at premium pricing tiers but can be invaluable when you're running critical campaigns.
The real challenge with CleverTap pricing isn't just understanding the costs but optimizing your investment to drive maximum ROI. Many businesses overspend because they're not using the platform efficiently or because their initial setup wasn't optimized for their specific use case.
Smart implementation makes all the difference. When you properly segment your audience, you reduce wasted messages. When you set up journeys correctly from the start, you avoid costly rebuilds. When your data flows cleanly into CleverTap, you unlock insights that actually move the needle on retention and conversion.
This is where expertise becomes invaluable. Understanding CleverTap capabilities is one thing, but knowing how to architect your campaigns, structure your data and build scalable engagement strategies requires real world experience with the platform.
Working directly with CleverTap gives you access to a powerful platform. Working with DWAO, CleverTap Gold Partner, gives you something far more valuable: strategic expertise combined with technical excellence.
As a Gold Partner, DWAO brings a level of CleverTap mastery that transforms how you approach customer engagement. We've implemented CleverTap for businesses across industries, which means we've already encountered and solved the challenges you're about to face. This experience directly impacts your CleverTap pricing efficiency because we help you avoid costly mistakes and optimize your platform usage from day one.
DWAO doesn't just install CleverTap and hand you the keys. We architect your implementation based on your specific business model, user behavior and growth trajectory. This means your audience segmentation is cleaner, your messaging is more targeted and you're not burning through message credits on poorly optimized campaigns.
We help you understand which features you actually need now versus which ones you can grow into. This prevents overbuying while ensuring you have room to scale without platform limitations holding you back.
Our team continuously monitors your CleverTap usage patterns and identifies optimization opportunities. Maybe you're sending too many messages to unengaged users. Perhaps your segmentation could be tighter, reducing waste. Or your journey flows could be restructured to achieve the same results with fewer touchpoints.
These optimizations don't just reduce your CleverTap pricing costs. They improve your engagement metrics, increase conversion rates and drive better customer experiences. You're spending less while achieving more.
Poor data integration is one of the most common reasons businesses struggle with CleverTap and end up spending more than necessary. When your data isn't flowing correctly, you can't segment properly, your personalization suffers and you waste resources on campaigns that miss the mark.
DWAO technical team ensures your data architecture is solid, your integrations are clean and your tracking is comprehensive. This foundation prevents the expensive fixes and rebuilds that plague businesses who try to implement complex platforms without adequate expertise.
Your relationship with DWAO doesn't end after implementation. As your business grows and your needs evolve, we're there to help you scale your CleverTap usage intelligently. We help you navigate plan upgrades, add new capabilities strategically and ensure your investment continues delivering strong returns.
This ongoing support means you're never stuck wondering if you're using CleverTap efficiently or if there a better way to structure your campaigns. You have experts in your corner who understand both the platform and your business.
Understanding CleverTap pricing is important, but it only part of the equation. The real question isn't just how much CleverTap costs but how much value you can extract from your investment. With the right strategy, implementation and ongoing optimization, CleverTap becomes not just an expense but a revenue driver.
Working with DWAO as your CleverTap Gold Partner means you're not just buying software. You're gaining a strategic advantage through expertise, optimization and partnership that transforms your customer engagement capabilities while keeping your costs under control.
Ready to explore how CleverTap can drive growth for your business without breaking your budget? Let talk about building an engagement strategy that delivers real results.