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Advertising | CM360
Learn how to fix Google Ads disapproved destination mismatch issues...
By Vanshaj Sharma
Feb 06, 2026 | 5 Minutes | 
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Getting your Google Ads campaign disapproved is frustrating. One minute everything looks fine, the next you're staring at a rejection notice that makes absolutely no sense. If you're using Campaign Manager 360 (CM360) for tracking, you've probably run into the "destination mismatch" error at least once. This particular issue trips up even experienced advertisers because the problem isn't always obvious at first glance.
The disapproval happens when Google detects a mismatch between your display URL, final URL, or the actual landing page your ad redirects to after going through CM360's tracking system. Google wants transparency. They want users to land exactly where they expect to land based on what your ad promises. When CM360 sits in the middle as a redirect layer, things can get messy fast.
Campaign Manager 360 works by wrapping your destination URLs in tracking redirects. This lets you measure clicks, conversions, attribution pathways, the whole nine yards. But here's the catch: Google's ad review system doesn't love redirects. The crawler follows your link, hits the CM360 redirect, then lands on the final page. If anything looks off during that journey, boom, you get flagged.
The most common culprit? Your display URL doesn't match the final landing page domain. Let's say your ad shows "example.com" as the display URL, but your CM360 click tracker redirects through "cm360tracking.net" before eventually landing on "shop.example.com." Google sees that mismatch. Even if both domains belong to you, the system flags it as deceptive.
Another trigger comes from parameter inconsistencies. CM360 adds tracking parameters to your URLs. Sometimes those parameters conflict with how Google reads the final destination. Or maybe your landing page has dynamic redirects based on user location or device type. Google's crawler might land somewhere different than what you intended.
SSL certificate issues also cause problems. If your CM360 redirect uses HTTPS but your landing page is still on HTTP, that's a red flag. Google prioritizes secure connections. Mixed protocols during the redirect chain will get you disapproved every single time.
Before you can fix the Google Ads disapproved destination mismatch issue due to redirect URL using CM360, you need to know exactly what's causing it. Start by manually testing your click-through path. Copy your final ad URL (the one with all the CM360 tracking parameters). Paste it into a browser. Watch where it takes you.
Does it redirect multiple times? Write down each step. Does the final landing page URL match what you entered in Google Ads as your final URL? Check the domain carefully. Subdomains matter. "www.example.com" is different from "example.com" in Google's eyes.
Next, look at your Google Ads policy violation details. The notification usually tells you which URL triggered the problem. Sometimes it's the display URL. Other times it's the final URL field. Occasionally, it's something on the landing page itself that Google doesn't like, but the redirect made it harder to spot.
Use Google's Ad Preview Tool to see how your ad appears to users. Then use the "Test" feature in Google Ads Editor or the web interface to preview the actual click destination. Compare both. Any discrepancy needs to get fixed.
The key to avoiding disapprovals is proper CM360 configuration from the start. When you create click trackers in CM360, pay attention to the default landing page URL. This should be the exact final destination where users will land. No shortcuts. No placeholder URLs.
Make sure your display URL in Google Ads matches the root domain of your actual landing page. If your landing page is "shop.example.com/products," your display URL should show "example.com" or "shop.example.com." Don't try to game the system by showing a different domain.
Use consistent URL protocols throughout your redirect chain. If CM360 uses HTTPS (which it should), your landing page must also use HTTPS. No exceptions. This isn't just about avoiding disapprovals either. Users expect secure connections. Browsers will throw scary warnings if you drop from HTTPS to HTTP mid-redirect.
When building your CM360 click tracker, test it immediately. Don't wait until your campaign is live. Click the tracking URL yourself. Use multiple devices if possible. Mobile behavior sometimes differs from desktop. Check that UTM parameters or other tracking codes pass through correctly without breaking the destination URL.
Already got hit with a disapproval? Here's how to fix it. First, pause the affected ads. This stops Google from re-reviewing them while you make changes. Go into your CM360 account. Find the problematic click tracker. Verify the landing page URL is correct.
Update your Google Ads final URL to match exactly what CM360 redirects to. The entire URL structure should align. If CM360 sends users to "https://shop.example.com/products?utm_source=google" then your final URL in Google Ads should be that exact string, minus the CM360 redirect wrapper.
Fix any SSL issues. Convert all HTTP URLs to HTTPS. Update your CM360 landing page settings. Update your Google Ads final URL. Test the full click path again. When everything checks out, edit your disapproved ads. Change the destination URLs to the corrected versions.
After saving your changes, request a review. Google usually re-reviews within 24 hours, sometimes faster. Don't just re-submit without fixing the root cause though. Multiple disapprovals on the same issue can trigger account-level flags.
Prevention beats cure every time. Build a standard process for launching campaigns with CM360 tracking. Before any campaign goes live, run through a pre-flight checklist. Verify display URLs match landing page domains. Confirm all URLs use HTTPS. Test click trackers on multiple devices.
Keep your CM360 placement structure organized. Use clear naming conventions for click trackers so you always know which tracker goes with which campaign. When you need to update landing pages, update the CM360 click tracker first, then update Google Ads. Never the other way around.
Monitor your ads regularly after launch. Sometimes changes happen downstream that you didn't initiate. Maybe your web team updated the site structure. Maybe a landing page moved. Set up alerts in Google Ads for policy violations so you catch issues early before they impact campaign performance.
Document your URL structure. When multiple team members manage campaigns, everyone needs to follow the same rules. Create a shared reference guide showing proper display URL formats, final URL formats, CM360 tracker naming conventions. Consistency across campaigns reduces errors.
DWAO specializes in enterprise marketing technology solutions, including Campaign Manager 360 implementation, optimization services. The team understands the technical nuances of ad tracking, redirect management across platforms like Google Ads. They work with businesses to set up CM360 properly from the beginning, avoiding common pitfalls that lead to ad disapprovals.
Their services include full CM360 account audits, identifying potential policy violation risks before campaigns launch. DWAO also provides ongoing campaign monitoring, catching redirect issues, URL mismatches before they trigger disapprovals. For businesses running complex multi-channel campaigns with heavy reliance on attribution tracking, having expert support makes the difference between smooth operations, constant firefighting.
Whether you need help fixing existing Google Ads disapproved destination mismatch issues due to redirect URL using CM360, or you want to prevent them entirely, DWAO offers tailored solutions that fit your specific campaign architecture, business goals.
Redirect tracking isn't going anywhere. CM360 provides too much value for attribution, campaign analysis to abandon just because Google's policies are strict. The solution isn't to avoid redirects altogether. It's to implement them correctly.
Treat every URL as a potential point of failure. Triple-check your work before launching. When disapprovals happen (and they will eventually), don't panic. Follow the diagnostic steps. Fix the root cause. Test thoroughly. Request review.
The advertisers who succeed with CM360, Google Ads together are the ones who respect both systems equally. They understand Google's need for transparency. They also understand CM360's value for measurement. Balancing those two requirements takes attention to detail, but it's completely doable once you know what to watch for.