Industry

Quick Service Restaurant (QSR)

Location

India

Solutions

MoEngage

Push

Notifications

SMS

Results

20% of revenue came from the loyalty program 18.7% conversion rate through new user activation campaigns. 575% increase in conversions from drop-off recovery campaigns

Case Studies | Marketing Automation

Domino’s Drives Significant Increase in Transacting Users with Lifecycle Automation

Boosting Digital Growth for Domino’s

Background:

Domino’s, a top quick service restaurant brand in India To boost digital growth, Domino’s focused on increasing transacting users across its app and website With high drop-off rates and difficulties in user activation and retention, Domino’s partnered with DWAO to redesign its digital lifecycle marketing strategy

Objective:

Driving Conversions and Building Customer Loyalty for Domino’s

Increase User Conversions and Encourage Repeat Purchases

Domino’s faced three key challenges:

Minimize Drop-Offs: Tackle user drop-offs during crucial steps of the Add-to-Cart process.
Activate New Users: Turn new app installs and website sign-ups into first-time buyers.
Boost Repeat Customers: Enhance order frequency among current users and encourage participation in Domino’s Cheesy Rewards loyalty program.

Solution:

Orchestrating Cross-Channel Journeys to Maximize Customer Engagement

Strategic Lifecycle Automation Across Channels

Comprehensive Lifecycle Campaigns: Implemented cross-channel flows across Email, Push, SMS, and WhatsApp triggered by customer actions and inactions.
Drop-Off Recovery Campaigns: Developed targeted campaigns focused on specific drop-off points in the menu-to-checkout process.
Loyalty Program Promotion: Boosted engagement and repeat orders through Domino’s Cheesy Rewards loyalty program.
Creative Promotions: Launched offers such as Buy-Two-Get-One (B2G1) to drive additional purchases.

Domino’s transformed the digital user journey through an incentive-driven multi-channel strategy that increased conversions, activated new users, and strengthened loyalty engagement.

Boosting Conversions and Revenue with a Reimagined Digital Strategy for Domino’s

Result:

• 20% of revenue came from the loyalty program • 18.7% conversion rate through new user activation campaigns • 575% increase in conversions from drop-off recovery campaigns

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