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20% of revenue came from the loyalty program 18.7% conversion rate through new user activation campaigns. 575% increase in conversions from drop-off recovery campaigns
Domino Pizza India is a leading quick service restaurant brand in the country. To lift digital growth, the brand set its focus on increasing the number of users who complete transactions across the app and site. High drop off rates along with challenges in activation and retention created clear roadblocks. Domino Pizza India partnered with DWAO to rebuild its digital lifecycle marketing strategy and guide users toward steady engagement and repeat orders.
Domino Pizza India faced three major challenges
