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Build clear skill in planning plus running online campaigns through core Google Marketing Platform tools. DV360 supports precise media buying while CM360 helps manage each campaign phase plus tracks every move with steady accuracy. GA4 reveals deep insight into user behavior plus performance. Together these tools form a strong network that lifts media efficiency targets the right audience with sharper focus plus drives decisions that produce stronger campaign results.
Go beyond simple metrics like pageviews and learn how to capture meaningful user actions in GA4 through event tracking. This includes building custom events, creating behavior based audience segments, and studying user journeys across devices. You will also learn to shape insight driven reports, apply attribution models to understand true impact, and use strong data governance practices that keep accuracy compliance and long term measurement success at the center of every marketing initiative.
Learn how to query and study large sets of marketing data in BigQuery with clear confidence. The session covers building strong SQL queries, combining data from different sources, and spotting trends that support smarter decisions. Through practice and real life examples, you gain solid skill in finding insight, lifting performance, and shaping data based strategies that push your marketing program forward with clarity and control.
Learn how to build real time dashboards that turn raw numbers into a clear visual story. You will explore ways to blend data from multiple sources, highlight the metrics that matter most, and automate reporting so every team gets what they need without delay. These dashboards help you deliver insight that is timely simple to understand and easy to act on whether you want to track campaign performance or present a sharp executive update.
Learn core elements for a strong digital advertising campaign with a clear step by step approach. Explore ways to structure campaigns for better control plus full transparency. Study bidding strategies that align with business goals. Build sharp audience groups for accurate targeting. Gain skill in conversion tracking setup plus ongoing optimization so performance grows with each cycle. This session suits performance marketers who aim for scale with confidence.
Develop strong understanding of Adobe data infrastructure and how it supports connected customer experiences across every touchpoint. Learn how real time customer profiles bring data together from many sources, how XDM schemas give structure to the information you collect, and how identity graphs link users across channels and devices. Mastering these parts helps you unify customer data at scale, drive wider personalization, and make smarter decisions at every stage of the journey.
Gain skill in building advanced audiences plus calculated metrics plus clear workspace dashboards in Adobe Analytics so your analysis can rise to a stronger level. This session takes reporting past raw data to link every number to key business goals for steady performance lift. With simple steps plus practical examples you learn to decode complex information then shape it into insight that teams can use with confidence.
Learn how to bring Adobe Analytics data together with other sources inside Customer Journey Analytics to build a full view of customer actions across every touchpoint. This session shows ways to merge online with offline data plus create unified data sets for deeper study in Analysis Workspace. You can trace user paths spot trends identify drop off points track cross channel performance plus measure everything through one clear lens for stronger decisions.
Learn how to activate unified customer profiles across many marketing channels with Adobe Experience Platform. This session explains advanced audience segmentation, the setup of destinations for smooth data activation, and the use of governance policies that protect accuracy plus control. You will see how to deliver relevant experiences at scale while keeping data clean and compliant. This balance supports responsible marketing that stays effective across every point of engagement.
Learn how Adobe Experience Manager supports the full content lifecycle from planning and creation to delivery plus real time personalization across channels. Explore how content teams shape and organize assets, how developers build reusable components for faster production, and how UX teams keep every screen consistent. This session is perfect for groups that want smoother workflows strong brand alignment and tailored experiences that fit each audience segment as they move across devices.
Learn how to build plus test tailored experiences with Adobe Target through a full hands on flow. This session covers core A B testing skills plus setup for product recommendations plus use of behavior driven targeting to lift relevance. You explore ways to deliver the right message to the right group while tracking performance in real time. The focus stays on steady improvement across web plus app with clear insight that supports strong marketing plus optimization teams.
Gain skill to run personalized multi channel campaigns with tools like Adobe Campaign. Learn how to shape customer journeys that shift based on user behavior plus manage data flow across systems for smooth execution. You will also study performance tracking so each cycle delivers stronger results. This session helps you keep messages consistent across email SMS push plus other channels while maintaining data accuracy plus lifting campaign impact at scale.
Explore core parts of mobile lifecycle marketing built for mobile first brands. Learn how to build user groups based on live events plus behavior signals, craft personal push plus in app message plans, then review campaign output to refine each move. This session helps you guide users through every stage of the journey, lift retention, spark stronger conversions, plus blend data with automation to shape clear useful messages across key mobile touchpoints.
Gain full clarity on using journey builder tools to map personalized customer journeys that lift long term engagement. Learn how predictive segmentation highlights high value audiences, plus how to run campaigns across email, mobile, web in one connected flow. You also explore deep insight from performance reports to refine each step. This session helps you boost retention plus lifetime value through smart data driven journey management with steady improvement at every stage.
Explore product analytics to study how users behave inside your digital product. Learn to track key actions plus build funnels that reveal drop off points across each step. Create cohorts to study long term trends plus shape retention reports that show clear patterns in engagement. This session gives you practical methods to uncover insight improve product experience drive stronger adoption plus build long term value for every user.
Build strong skill in consent control, cookie compliance, and privacy workflows so your marketing stays in line with global rules. Learn how to set up clear consent banners, manage user choices across devices, and run automated privacy tasks inside your tech stack. This session gives you steady confidence to meet shifting compliance needs while keeping data practices open, easy to understand, and ready for the future across all engagement points.
