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3x improvement in conversion rates for returning users
4x faster personalization compared to the existing platform
Over 50 segments personalized within four months
ICICI Prudential Life stands as one of the biggest life insurance brands in India and has earned trust through scale reach and strong customer focus. The company operates as a joint effort by ICICI Bank Limited and Prudential Corporation Holdings Limited. Together they have built a provider that blends financial strength with global expertise so people across India can plan their future with confidence and long term security.
ICICI Prudential Life aimed to increase conversion rates among existing users.
They faced challenges with their personalization platform, including:
DWAO helped ICICI Pru Life speed up personalization for current users by first mapping every active use case and shifting them to a modern platform without affecting page load or experience delivery.
The team guided a smooth move to Adobe Target and introduced new use cases at a much faster pace, giving the brand a stronger setup for quick experimentation.
Regular idea sessions using a four point process helped create a steady eight week pipeline of fresh concepts. This ensured continuous momentum for optimization and personalization across teams.
Earlier the company had only a small set of use cases. ICICI Pru Life wanted rapid scale for returning visitors along with stronger up sell and cross sell paths for existing customers.
We pushed the work further by moving all active personalization experiences to Adobe Target in four weeks. This shift opened the door to near real time delivery that far outperformed the older setup. Faster experiences lifted conversion rates for existing users to almost three times their earlier level.
We also launched more than fifty personalization strategies across key website pages to widen impact.
Our team continues to shape journeys that support effective up sell plus cross sell paths for relevant products.
DWAO team is intelligent, resourceful, dedicated, quick in execution. It is great to work with them as our full personalization flow moves smoother with their support.
Improvement in Conversion Rates for returning users.
Faster personalization in comparison to existing platform
Segments personalized within four months
The DWAO team brings sharp thinking plus solid problem solving to every task they take on. They move fast with clean execution while still keeping quality high. Working with this crew feels smooth because each member focuses on clear goals along with steady progress. Their support has lifted our full personalization program as well as our wider optimization effort which now runs with far more clarity speed creativity and confidence.
