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Case Studies | CRO
~10% absolute reduction in CAC (Customer Acquisition Cost) (compare to the traditional client side approach)
Built a robust & futuristic customer-centric capability
Axis Max Life Insurance is a leading Indian insurer, a joint venture between Max Financial Services and Axis Bank. They offer various plans for protection, savings, and retirement, known for their high claim settlement and strong connection with Axis Bank.
Axis Max Life Insurance faced rising costs and shrinking reach in finding new customers. This was because their ad targeting was off, and new privacy rules and phone updates made it harder to track potential clients. Basically, they were spending more but struggling to connect with the right people and measure what was working.
Significantly reduced Customer Acquisition Cost compared to traditional client-side tracking.
Switching to server-side tracking has transformed our marketing approach—bringing in more accurate data, ensuring compliance, and boosting efficiency. It’s helped lower acquisition costs in our Term & Savings business and improved overall campaign performance. This shift has not only expanded our reach but also strengthened how we connect with our audience. It reflects our commitment to innovation and putting the customer first, with clear, measurable results
