• Loyalty program contributed 20 percent of total revenue
• New user activation campaigns reached an 18.7 percent conversion rate
• Drop off recovery campaigns drove a 575 percent rise in conversions

Domino Pizza India is a leading quick service restaurant brand in the country. To lift digital growth, the brand set its focus on increasing the number of users who complete transactions across the app and site. High drop off rates along with challenges in activation and retention created clear roadblocks. Domino Pizza India partnered with DWAO to rebuild its digital lifecycle marketing strategy and guide users toward steady engagement and repeat orders.

Increase User Conversions plus Encourage Repeat Purchases

Domino Pizza India faced three major challenges

• Minimize Drop Offs
  Reduce user exits during key steps of the Add to Cart flow so more sessions move smoothly toward checkout
• Activate New Users
  Turn fresh app installs plus new site sign ups into first time buyers with clear nudges plus simple paths to order
• Boost Repeat Customers
  Lift order frequency for current users plus drive steady participation in the Cheesy Rewards loyalty program

Strategic Lifecycle Automation Across Channels

• Comprehensive Lifecycle Campaigns
  Built cross channel flows across Email Push SMS plus WhatsApp triggered by customer actions or inactions
• Drop Off Recovery Campaigns
  Created focused campaigns aimed at key drop off points in the menu to checkout path
• Loyalty Program Promotion
  Drove stronger engagement plus repeat orders through the Cheesy Rewards loyalty program
• Creative Promotions
  Introduced offers like Buy Two Get One to spark extra purchases