Increased Purchases by Improving Home Page User Experience

IFB Home Appliances, a division of IFB Industries Ltd, is an Indian brand recognized for its innovative home solutions. Founded in 1974, IFB Industries has established itself as a leading name in the home appliances sector.

Increase conversion rates by directing users straight to product detail pages instead of routing them through product listing pages. Optimize the homepage-to-PDP journey to direct more visitors straight to product detail pages instead of passing through product listing pages. Drive higher conversion rates to generate more completed orders and increase total sales.

DWAO suggested showcasing recently viewed products on the homepage during visitor sessions. This helps streamline the user journey by enabling quicker access to previously explored items, reducing the need to revisit browsing pages like PLPs.

Additionally, DWAO recommended displaying similar product suggestions on the PDP page tailored to the visitor’s browsing history. This personalized strategy helps visitors refine their choices and make informed decisions during their visit.

• 30%: Improvement in CTR for visitors from homepage to PDP
• 5%+: Uplift in conversion rate
• 12%: Incremental revenue through diverting high HP traffic to PDP