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50+ appearances in Google’s AI Overview Top-of-funnel dominance — ranking for high-intent queries (AI SEO
MarTech
Digital Analytics) Thought leadership — positioned as a trusted partner for AI-driven consulting in search visibility
Googles AI Overview rollout reshaped how search highlights trusted answers by favoring short extractable knowledge rich content plus well built knowledge hubs. DWAO held strong domain skill with many content assets yet lacked the focused structure plus machine readable signals needed to trigger AI Overview spots on a steady basis.
AIO trigger review
We matched current pages with AIO trigger queries and highlighted key gaps that needed attention.
Content templates
We created reusable templates with short direct lead answers, three to five clear takeaways, simple frameworks with step by step guidance, and a one line summary at the top for easy extraction.
Schema rollout
We added and validated FAQ, HowTo and CaseStudy schema on priority pages and improved semantic headings plus overall HTML structure.
Topical hubs and internal linking
We grouped related pages into focussed hubs and strengthened pillar to cluster linking to build stronger authority.
Test and refine
We tracked AIO appearances, studied which snippets were selected, and then improved headings, lead lines, and markup to raise extractability.
