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13% increase in checkout engagement as USPs boosted visitor trust
6% growth in orders from a slight adjustment in USP placement on the checkout page
14% uplift observed for the variant version compared to the default
Manyavar stands as a leading Indian brand in the ethnic wear space with a strong focus on traditional menswear. The collection spans sherwanis kurta sets and refined accessories designed for weddings and major celebrations. The brand is known for detailed craftsmanship rich fabrics and styles that blend heritage with a modern touch. Manyavar offers men a polished elegant look for life events where culture style and confidence come together naturally.
Lowering checkout abandonment and lifting conversion rates.
• The client aimed to improve how quickly the checkout page loaded. • Shoppers added products to their cart but did not move forward to the payment stage.
This gap signaled friction in the final step of the journey, creating a clear need for smoother performance and a faster path to purchase.
• Key brand USPs like easy returns, free shipping, and secure payment were not visible in the first fold for mobile users, which reduced trust during a crucial stage.
• Showing these points early helps visitors feel confident and more willing to complete the purchase during the same session.
Increasing user experience
• DWAO recommended placing the brand USP block in the first fold of the checkout page to build instant trust and reduce hesitation.
Checkout load improved by 13 percent because the visible USPs lifted trust and reduced hesitation during the final step. Orders rose by 6 percent after making a simple shift in where the USP block appeared on the checkout page. The variant version outperformed the original by 14 percent, showing that clear value signals placed early in the journey can strongly influence user confidence and lead to more completed purchases.
