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Case Studies | Marketing Automation

How DWAO helped Lodha achieve a 22% increase in leads converted to opportunities

Industry

Real Estate

Location

India

Solutions

Web Engage

Results

2x Reduction in licensing cost by optimizing analytics implementation

6+ 3rd party data sources integrated

5x Lesser time for Adobe Analytics ramp-up

Background:

Lodha Group: Building a Better Life Through Landmark Real Estate Developments

Lodha Group is an Indian multinational real estate company based in Mumbai India. Lodha follows a clear purpose that centers on passion for quality plus a long legacy of trust built over four decades. The vision of Building a Better Life guides every project. The group believes that a home shapes dreams plus helps people move toward a healthier richer life. Each space becomes a starting point for growth hope purpose.

Objective:

Lodha Group Strengthens Marketing Performance with Improved Conversions, Campaign Execution, and Reporting

Lodha Group set out to strengthen core business KPIs with a sharper digital approach. Their focus areas included building stronger IP reputation improving lead to opportunity conversions setting up daily ad hoc campaigns with speed plus creating custom dashboards and reports that offer clear real time insight for teams.

Solution:

DWAO Boosted Lodha Group Lead Conversions and Engagement

DWAO helped Lodha Group turn more leads into real opportunities through a mix of reputation upgrades smarter targeting plus automated journeys.

IP Reputation Building

We lifted IP plus domain reputation for all three Lodha Group subdomains from low to high within two months then kept it steady. Earlier promotional emails saw open rates near five percent. After the upgrade promotional campaigns now move past fourteen percent which builds stronger reach plus trust.

Lead to Opportunity Conversion

We built a lead scoring model inside their automation platform based on user actions across messages plus on site activity. This model helped us spot high intent users then push them into priority channels. The approach delivered a twenty two percent lift from lead to opportunity which offered a steady flow of qualified prospects.

Setup Remarketing Campaigns

We linked their automation tool with the audience manager to allow smooth segment sharing. With these smart segments we set remarketing campaigns that focused on active users. This lowered campaign cost by removing users already active through other communication routes which raised overall efficiency.

Customer Lifecycle Campaigns

We created automated journeys for each key stage

Lead Scoring Model
Lead Engagement Journey
Opportunity to Site Visit
Visit Done Booking Not Done
3D Project Walkthrough Journey

DWAO has worked with Lodha Group for two years within a managed services setup plus continues to refine scoring plus journey design based on user activity across all touchpoints.

DWAO has been working with Lodha Group for the past 2 years under a managed services engagement, building a lead scoring model on their automation platform based on user interactions with communications and behavior tracked on the website.

Result:

Ludo Supreme Scales Engagement with 200+ Journeys and 90% Push Deliverability Boost

We moved far beyond standard execution and delivered a full scale upgrade that covered strategic use case discovery a detailed deliverability audit with improvements a full setup review with clear guidance on missing events new journey builds fresh behavioral campaigns plus ongoing performance tracking to keep results on course.

This work raised Android push notification deliverability by ninety percent increased conversions from new journeys by seventeen percent and enabled the launch of more than two hundred customer journeys on the automation platform.