How DWAO helped Ludo Supreme by 17% increase in conversions from new journeys

Ludo Supreme is a free game where you can win real money in rupees in your Paytm Wallet instantly by playing games. It is a simple, fun, easy, and classic strategy board game you can play with friends or online to earn money and for entertainment. Play the childhood dice game and entertainment is assured.It is a multiplayer game that will soon be launched in Hindi and other languages too.

They wanted to setup accurate measurement platform to understand the customer behavior better. The complete Website was based on AJAX platform and they were facing issues in data and visualizing the user funnels.

They were also struggling in setting up personalization and optimization roadmap as they were coming up with huge revamp and new digital properties.

Strategic Discovery: We audited Ludo Supreme’smarketing automation instance and identified various customer life cycle journeys that could be implemented. We designed flows of the new journeys and implemented 12 new journeys on their automation tool. These journey helped to engage the customersto play the game and registering for the ongoing contests.

Improved Deliverability: While doing audit of Ludo Supreme instance, we saw thatthe delivery rates were around 25% for pushcampaigns. We analysed the currentimplementation and found outthat there were 2 different accounts created on FCM for 2 apps and registration tokenswere not getting passed to the automation toolfor all the users. We helped Ludo Supreme in updating the SDK to resolve the issue. This increased their deliverability ratesto 45-50% forAndroid.

• Strategic use case discovery

• Deliverability audit and improvements.

• Audit of existing set up and suggested missing events.

• Implementation of new journeys.

• Behavioral campaigns set up.

• Campaign performance monitoring.