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3x Improvement in Conversion Rates for returning users
4x Faster personalization in comparison to existing platform
50+ Segments personalized within four months.
ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life) is promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited, and is one the biggest Life Insurance company in India.
They were using a platform for personalization and were struggling with
DWAO helped them to achieve faster personalization for existing users.
DWAO helped ICIC Pru Life to document all existing use cases and started migrating them to the newer platform. At the same time our consultants made sure that page performance and personalization deliveries are not impacted.
We were able to migrate the existing personalization experiences into Target within 4 weeks time. They were able to achieve almost real-time personalization which was a big advancement from existing solution. Due to faster personalization they conversion rates for existing users were almost 3x of what they were doing before Target.
Apart from these quick wins we were able to deploy around 50+ different personalization across multiple pages of the website. We are also helping them now to personalize the existing customers journeys to up-sell / cross-sell the relevant products.
DWAO team is intelligent,resourceful,dedicated and quick in execution.Its amazing working with them in smooth function of our personalization and optimization program
