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Organic traffic remained stable post-migration
with keyword rankings holding steady and showing slight improvements. All key backlinks were successfully redirected
ensuring zero link loss.
HDFC Limited (Housing Development Finance Corporation) was one of India’s leading housing finance institutions, offering home loans and related financial products. Established in 1977, it played a pivotal role in developing India’s housing sector. In 2023, it merged with HDFC Bank, creating one of the largest financial entities in the country.
Preservation of Existing Keyword Rankings: The aim was to ensure that the website's current keyword rankings were maintained after the migration. Sustaining Search Impression and Website Traffic: The goal was to sustain the website's search impression and overall traffic levels post-migration to avoid any significant drop in visibility or visitor numbers. Decreasing SEO Errors and Enhancing Health Score: The objective was to reduce the number of SEO errors identified during the audit and improve the overall health score of the website by addressing and rectifying these issues.
Challenges:
URL Structure: AEM often uses a different URL structure compared to the existing platform. Content Optimization: During the migration, it was essential to ensure that the content (meta tags, titles, descriptions, headings, and keyword usage) is optimized for search engines. Site Architecture: It was important to plan and implement the new site structure carefully to avoid any negative impact on SEO. XML Sitemaps and Robots.txt: It was necessary to update the XML sitemaps and robots.txt files in AEM to reflect the new site structure. Page Load Speed: During the migration, it was crucial to monitor and optimize the website's performance to avoid any negative impact on SEO. Solution
analytics and tracking tools are properly set up in AEM was essential to continue monitoring SEO performance accurately. Mobile Optimization: Ensuring that the migrated website was optimized for mobile devices. Pre-migration Analysis: conducted a detailed audit of the existing website to identify current strengths, weaknesses, and areas for improvement. Setup a baseline for comparison post-migration. Plan & Implementation: Create a detailed plan outlining the steps and timeline for the migration process to preserve SEO equity and prevent broken links. Set up proper server configurations, such as handling canonical URLs, redirects, custom error pages, website speed and performance by leveraging AEM's built-in optimization features and best practices. Content Migration and Optimization: Optimize content for target keywords and user intent. Post-migration Monitoring and Optimization: Conduct thorough post-migration testing to identify any issues, such as broken links, missing redirects, or performance problems. Continuously monitor and improve the website's SEO performance by leveraging AEM's analytics and SEO tools.
DWAO mastermind a visionary strategy, meticulously fine-tuning website health, elevating content quality, and fortifying our link profile. Their exceptional achievements in bolstering search visibility and authority culminated in an impressive website score of 80, outperforming the industry standards. Their candid acknowledgement of challenges exemplifies our steadfast commitment to delivering nothing short of excellence. Kudus to the team DWAO. Kudus to the team DWAO.
