Industry

BFSI

Location

India

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Case Studies | SEO

HDFC Bank Home Loans Case Study-Improved AI-Powered Search Visibility

Background

HDFC LTD wanted to get found in AI search & AEO results

HDFC LTD aimed to appear in AI powered search results for home loan queries but their site structure did not guide modern AI systems toward the right information. Even though HDFC dot com offered detailed material on these topics, the layout lacked clear pathways for AI engines to identify key sections. This gap kept the brand out of prominent AI answer spots for important home loan keywords where solid content already existed.

Objective

Build strong visibility in AI-powered search results

The goal is to help HDFC site appear in key AI search results so it stays ahead of portals that pull user attention first.
Strong visibility for early research queries helps HDFC reach users before they drift toward other lenders.
Clear structure plus focused topics help AI tools read HDFC site with ease which turns it into a trusted source for home loan guidance.

Solution

Query Research, Content Structuring & Optimization

Identified key home loan queries that trigger AI overview panels, then mapped content gaps plus user intent to shape a clear upgrade plan for higher visibility.
Refined older material plus built fresh topic pages to match common AI panel formats, with cleaner flow, clear cues, plus richer detail for user clarity.
Tracked panel presence across major AI surfaces to measure lift, guide tweaks, plus keep momentum for priority loan themes.

DWAO supported HDFC Bank Home Loans in significantly improving their AI Search visibility

Result

Improved Rankings for 940 keywords

More than 940 keywords now appear inside AI powered search overviews which is the highest count within the BFSI space.
HDFC dot com now rises above regular search results for many major home loan queries at the top of the funnel.
Total site traffic grew by over 23 percent.