How DWAO helped Lodha achieve a 22% increase in leads converted to opportunities

Lodha Group aimed to boost their business KPIs.

• IP Reputation Building
• Lead to Opportunity Conversions
• Daily Ad Hoc Campaign Setup
• Custom Dashboard and Report Setup

DWAO helped Lodha Group improve lead conversions into opportunities.

IP Reputation Building

We improved the IP and domain reputation of all three Lodha Group subdomains from low to high within the first two months of engagement and have maintained a consistently high reputation since. Previously, promotional emails from these subdomains had open rates of 4–5%. Now, open rates have increased to over 14% for promotional campaigns.

Lead to Opportunity Conversion

We developed a lead scoring model within their automation platform based on user interactions with communications and on-site behavior. Using this model, we identified the most qualified leads and prioritized them across different channels. This approach led to a 22% conversion of leads into opportunities.

Setup Remarketing campaigns

We integrated their automation tool with the audience manager to enable seamless sharing of segments. Using these intelligent segments, we configured multiple remarketing campaigns. This approach reduced campaign costs by excluding users who were already engaging through other communication channels.

We set up Customer Lifecycle Campaigns to boost engagement.

We set up automated cross-channel campaigns for Lodha Group, including:

• Lead Scoring Model
• Lead Engagement Journey
• Opportunity to Site Visit
• Visit Done, Booking Not Done
• 3D Project Walkthrough Journey (Post-Covid alternative to site visits)

DWAO has partnered with Lodha Group for the past two years under a managed services model, creating a lead scoring system within their automation tool based on user interactions and website behavior.

We went beyond the basics, delivering: • Strategic use case discovery • Deliverability audit and enhancements • Existing setup audit with recommendations for missing events • Implementation of new journeys • Behavioral campaign setup • Campaign performance monitoring

Achieved a 90% higher deliverability for Android push notifications. Saw a 17% rise in conversions stemming from newly launched journeys. Over 200 customer journeys were successfully implemented on the automation platform.