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Case Studies | CRO
3x improvement in conversion rates for returning users
4x faster personalization compared to the existing platform
Over 50 segments personalized within four months
ICICI Prudential Life is one of the largest life insurance companies in India.
ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life) is a leading life insurance provider in India, promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited.
ICICI Prudential Life aimed to increase conversion rates among existing users.
They faced challenges with their personalization platform, including:
DWAO enabled them to deliver faster personalization for existing users.
DWAO supported ICICI Pru Life in speeding up personalization for existing users. We recorded all current use cases and transitioned them to a modern platform. Our consultants ensured that both page load performance and personalization delivery stayed seamless during the migration.
We assisted ICICI Pru with a structured migration to Adobe Target and quickly implemented new use cases. Through regular ideation sessions with multiple teams using our four-point process, we helped define a clear roadmap for optimization and personalization, ensuring a steady flow of ideas for at least the next eight weeks.
Before working with DWAO, ICICI Pru Life had only a few personalization use cases set up on their platform. They aimed to quickly scale personalization to target returning visitors across most products, while also focusing on up-sell and cross-sell opportunities for existing customers.
We went beyond that.
We successfully migrated existing personalization experiences to Adobe Target within four weeks. This enabled near real-time personalization, a significant improvement over their previous setup. Faster personalization helped boost conversion rates for existing users to nearly three times their previous levels.
Beyond these quick wins, we deployed over 50 different personalization strategies across multiple website pages.
We continue to support them in personalizing customer journeys for effective up-sell and cross-sell of relevant products.
DWAO team is intelligent,resourceful,dedicated and quick in execution.Its amazing working with them in smooth function of our personalization and optimization program
Improvement in Conversion Rates for returning users.
Faster personalization in comparison to existing platform
Segments personalized within four months
DWAO team is intelligent, resourceful, dedicated and quick in execution.Its amazing working with them in smooth function of our personalization and optimization program
