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~10% absolute reduction in CAC (Customer Acquisition Cost) (compare to the traditional client side approach)
Built a robust & futuristic customer-centric capability
Axis Max Life Insurance Limited is an Indian life insurance company based in New Delhi and is the largest private-sector life insurer in India that is not affiliated with a bank
Axis Max Life Insurance Limited faced rising Customer Acquisition Costs (CAC) due to inefficient ad targeting and tracking limitations. Browser restrictions, privacy regulations, and iOS updates reduced tracking and retargeting capabilities, shrinking their reach. Client-side pixels led to incomplete data, poor attribution, and lower Event Match Quality (EMQ).
10% absolute reduction in CAC (Customer Acquisition Cost) (compare to the traditional client side approach)
Transitioned from device/cookie-based identification to user-based identification & built future-proof solution
Developed a capability that is compliant with PII regulations
Absolute reduction in CAC (Customer Acquisition Cost) (compare to the traditional client side approach)
"The implementation of server-side tracking has been a game changer for our marketing strategy, enhancing data accuracy, ensuring compliance, and driving greater efficiency. By reducing customer acquisition costs for our Term & Savings business and optimizing campaign performance, we’ve been able to expand our reach and engage with our audience more meaningfully. This data-driven transformation has reinforced our brand’s commitment to innovation and customer-centricity, delivering measurable success in our marketing efforts"
