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Other | Software
Streamline lead management by integrating your CRM
By
Sep 22, 2025 | 5 Minutes | 
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Running programmatic ads today isn’t just about showing up in the right place. It’s about having control, over how your budget is spent, who sees your ads, and how quickly you can adapt to what’s working. That’s where a DV360 self serve account comes in.
If you’re already exploring programmatic media, chances are you’ve heard of Display & Video 360 (DV360), Google’s enterprise platform for managing digital campaigns across display, video, YouTube, native, and connected TV. But what exactly does a self serve DV360 account mean? How is it different from other setups? And how can you make the most of it?
Think of a self serve DV360 account as your own programmatic control center. You get direct access to the platform, no third-party agency managing it for you. Everything from campaign planning and targeting to bidding and reporting is at your fingertips.
Instead of sending briefs and waiting days for execution, your team can log in, build campaigns, set audience filters, launch creatives, and optimize performance on the fly. You also get access to premium inventory, including YouTube, top publishers, and app environments, without going through resellers.
You decide how hands-on you want to be. But the platform gives you everything you need to take charge.
From budgets and pacing to audiences and placements, you control every lever. You’re not waiting on someone else’s timeline or interpretation of your brief.
See exactly where your ads are running, how much you’re paying, and what’s performing. No black-box reporting. No hidden markups.
Have a new offer going live tomorrow? Or want to pause something that’s not performing? You can act instantly. No delays, no back and forth.
Without added management fees, more of your budget goes directly into media. You also get access to private deals and exclusive inventory without extra layers of cost.
DV360 connects with Google’s powerful audience engine. Build custom segments, tap into affinity and intent audiences, or retarget high-intent users, all in one place.
Run display, video, YouTube, CTV, native, and even audio campaigns from a single dashboard. Unified buying makes it easier to manage and measure cross-channel impact.
Measure everything from viewability and brand lift to conversions and ROAS. Build custom reports, track performance in real time, and make decisions backed by data.
While DV360 is incredibly powerful, it does come with a learning curve. If your team is new to the platform or simply needs support in scaling your programmatic efforts, DWAO helps you get there faster and smarter.
We help you set up your DV360 account, configure user access, connect related tools like Campaign Manager and Google Analytics, and ensure everything’s ready to go.
From hands-on training sessions to resource guides, we equip your team with the know-how to use DV360 effectively. Whether it’s campaign creation, audience strategy, or reporting, we walk you through it.
Not sure where to start or what audience to go after? We help shape your media strategy, recommend campaign structures, and guide you on what to test and scale.
Need support with tagging, tracking, or creative formats? We assist with the technical details like floodlight tag setup, brand safety settings, and integration with other platforms.
Even with a self serve setup, questions will come up. We’re there when they do, whether it’s a platform update, performance issue, or optimization idea.
We help you make sense of the numbers. From setting up attribution to visualizing performance trends, we ensure your media connects back to your goals.
We don’t just set you up and disappear. We stick around to help you succeed, whether you want full control or a little backup along the way.
Every team is different. Some want full ownership. Others need support. Many prefer something in between. That’s why we offer three engagement models:
You lead. We set up your account, train your team, and offer occasional support when you need it. Perfect for experienced teams who want independence with a safety net.
We handle everything, from campaign setup and strategy to execution and reporting. You stay focused on your brand goals while we drive the media. Ideal for brands that want expert support without building a team in-house.
We work with your team as an extension. You run campaigns day-to-day, and we guide strategy, assist with optimizations, and support complex challenges. Best for teams that are growing and want to scale without going it alone.
If you’re ready to take more control of your programmatic advertising, DV360 self serve is the way to go. And with DWAO by your side, you won’t be doing it blindly.
Whether you’re looking to launch your first campaign or scale existing efforts, we’ll help you get there with the right mix of tools, strategy, and support.
Let’s talk. Reach out today and discover which engagement model works best for your team.
