Industry

BFSI

Location

India

Solutions

AEO

AI Search

Results

940+ rankings in AI-powered search results – the highest among BFSI players

Case Studies | SEO

HDFC Bank Home Loans Case Study-Improved AI-Powered Search Visibility

Background

HDFC LTD wanted to get found in AI search & AEO results

HDFC LTD wanted to get found in AI-powered search results for home loan related queries. Although HDFC.com had content, the way it was organised didn’t match what AI search systems look for. As a result, they weren’t showing up in the highlighted AI search answers — even for keywords where content already existed.

Objective

Build strong visibility in AI-powered search results

Ensure that HDFC.com appears within AI-generated results where customers are increasingly searching, rather than being overshadowed by portals and aggregators.
Capture the attention of potential customers at the research and discovery stage, before they move to competitors, by ranking strongly for informational and intent-driven queries.
Strengthen HDFC’s digital presence by restructuring and optimising content to align with AI search triggers, making HDFC.com a reliable and consistent source for housing finance queries.

Solution

Query Research, Content Structuring & Optimization

Found out which home loan queries triggered AI search overview results.
Updated existing content and created new content to match AI search formats.
Continuously tracked where content appeared in AI-search overviews.

DWAO supported HDFC Bank Home Loans in significantly improving their AI Search visibility

Result

Improved Rankings for 940 keywords

Over 940 keywords now rank in AI-powered search overviews — the highest among BFSI players in this area.
HDFC.com now outranks traditional search results for many key home loan queries at the top-of-funnel.
Overall traffic improved by more than 23%