Google Analytics 360 Pricing: What You Need to Know

Introduction

Google Analytics 360 is the enterprise version of Google Analytics, built for businesses that need deeper insights, better scalability, and more control over their data. It offers advanced features like BigQuery integration, unsampled reporting, and dedicated support that standard GA doesn't provide.

One of the first questions that comes up before adoption is:
How much does Google Analytics 360 cost?

The pricing is not one-size-fits-all. It depends on the scale of your business and how you plan to use the platform. This blog outlines the key factors that influence the cost and how you can take the next step toward getting a tailored quote.

Why Upgrade to Google Analytics 360?

For businesses with large volumes of traffic, complex tracking needs, or high-value digital campaigns, GA360 offers key advantages over the free version.

What You Get with Google Analytics 360

• Unsampled data and advanced funnel reporting
• BigQuery export for deeper analysis
• Data freshness within minutes
• Roll-up reporting across multiple properties
• Integration with Google Marketing Platform tools
• Service-level agreements and dedicated support

These features help enterprises unlock data-driven decisions at speed and scale.

Factors That Influence Google Analytics 360 Pricing

Google Analytics 360 follows a usage-based pricing model. Several factors contribute to the final quote:

1. Monthly Hit Volume

Pricing generally scales based on how many data hits your site or app sends to GA360 each month. The more hits, the higher the tier.

2. Contract Length

Longer-term contracts may offer more favorable pricing compared to shorter durations.

3. Regional Requirements

Some pricing elements may vary by country, especially in terms of support availability and service delivery.

4. Additional Integrations and Customization

If you plan to integrate GA360 with CRMs, marketing tools, or BI platforms, the complexity of these setups may influence the overall cost.

Hidden Costs to Consider

Although the license is a major component, there are a few additional areas where investment may be required:

Implementation and Tag Setup

Accurate tracking starts with the right configuration. You might need help with GA4 migration, GTM setup, or event modeling.

Custom Reporting and Dashboards

Advanced use of GA360 often involves building custom reports or integrating with platforms like Looker Studio.

Training and Onboarding

Empowering your teams to make the most of GA360 may require onboarding sessions or workshops.

Is GA360 Worth the Cost?

If you're dealing with:

• High traffic websites or apps
• Multiple domains or business units
• Advanced attribution needs
• Cross-platform user journeys
• Real-time campaign decisions

Then GA360 offers unmatched clarity, speed, and scale. It pays for itself when your data drives revenue-impacting decisions across teams.

Want to Know the Pricing for Your Brand?

The best way to get accurate pricing for Google Analytics 360 is to connect with a certified partner who can assess your scale, usage, and growth plans.

How DWAO Can Help You with GA360

DWAO is a recognized Google Analytics consulting partner helping brands make the most of GA360. We help you:

• Understand if GA360 is right for your business
• Estimate your usage and get a tailored quote
• Plan a smooth GA4 migration or enhancement
• Configure GA360 to match your KPIs and business needs
• Train your teams to use the platform effectively

Looking for the actual GA360 pricing for your setup? Get in touch with the experts at DWAO.