Industry

Home Appliances

Location

India

Solutions

Adobe Analytics Adobe Target

Results

46% increase in conversion rate driven by high-intent target use cases

21 lakh revenue generated from high-intent target use cases

5 use cases that optimized the customer journey

4 use cases that boosted engagement rates

Case Studies | Marketing Automation

Boost Conversion Rates by Focusing on High-Intent Target Use Cases

Background:

About Whirlpool India: Enhancing Everyday Living with Innovative Home Solutions

Whirlpool is a top kitchen and laundry appliance company dedicated to enhancing home life and inspiring generations through its brands.

Whirlpool of India Ltd, a subsidiary of Whirlpool Corporation, aims to be a leading global company in kitchen and laundry solutions focused on improving home life. Headquartered in Gurugram, it stands as one of the country’s top manufacturers and marketers of essential household appliances.

Objective:

Driving Conversions with Adobe Experience Cloud: Enhance UX and Accelerate Adoption

Create an environment focused on conversion optimization by enhancing the user experience and utilizing the tools offered by Adobe Experience Cloud.

Boosting Adobe Experience Cloud Adoption
Enhancing User Experience
Raising Conversion Rates

Solution:

Conversion Optimization at Whirlpool with Adobe Experience Cloud

Enabled Digital Analytics and A/B Testing

For Whirlpool, we set up Adobe Target and Analytics, completing admin setup, data layer definition, and website integration. All tasks were successfully completed within two months.

Customer Experience Research

We applied research methods to analyze customer experiences and information, turning the data into actionable insights that help understand behavior and boost engagement across products and experiences.

Customer Experience Optimization

Using Adobe Target, we configured multiple campaigns and transformed insights into practical actions.

Analytics Insights and Knowledge Management

We created dashboards and continuously monitored data to discover new insights and build a knowledge base of all experiments conducted so far.

We have empowered Whirlpool of India Ltd. to build a conversion optimization-focused environment using Adobe Experience Cloud. Below is a high-level overview of the key activities undertaken to enhance business KPIs.